The Point

FEBRUARY 11, 2014

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. Captora utilizes your content across inbound marketing campaigns to improve conversion rates (and lowering CPL) across long-tail organic and paid search campaigns.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Adobe Experience Cloud Blog

DECEMBER 15, 2016

As long as people use words to communicate with search engines, keywords will never die. Then, you need to expand your thinking to long-tail keywords and natural language search in order to keep up with modern search engines and user behavior. Long-Tail Keywords are Vital to a Sound SEO Strategy.

Marketing Automation Services 48

Marketing Automation Services Keywords Long Tail Marketing Budget Programs 48

chiefmartech

MAY 20, 2018

Marketo acquired Bizible. I’ve acknowledged many times that the distribution of vendor scale in the martech industry is a long tail — a small number of giant companies at the head and immense diversity of small ventures stretching far into the tail. Consolidation is what gives us the head of that tail.

Long Tail Marketing 47

Long Tail Marketing Marketing Proposals Vendors Software 47

Adobe Experience Cloud Blog

JUNE 14, 2017

Sometimes there is no better feeling than coming home after a long day to your furry friend. They put their heads down, tail in between their legs, and beg for our forgiveness by moping around the house. Maybe this? What about this? Gosh, I just love it when they do chores. You know what, my fluffy friend? Know When to Say Sorry.

Best Practices 128

Best Practices Thought Leadership Marketo Act-On 128

Adobe Experience Cloud Blog

MAY 2, 2016

Long-tail keywords: Using k eywords that are questions or phrases is not a new SEO concept, but it’s more important than ever with the popularity of voice search, as people are far less likely to say just a simple keyword or two. FAQs tend to be more casual and provide opportunities for those long-tail keywords.

SEO 48

SEO Long Tail Marketing B2B Thought Leadership Thought Leadership 48

Ambal's Amusings

APRIL 21, 2010

The pursuit of thought leadership positioning and long-tail search will drive a sharp increase in multi-author corporate blogging. Click and download FREE eBook from Marketo and ClickDocuments. B2B marketers will struggle to source people who can write well and effectively package content marketing. Over to you.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

SmartBug Media

SEPTEMBER 6, 2019

Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., Improve automated actions and better identify a buyer’s position in your sales funnel (e.g.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. All The Tech Ladies.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

chiefmartech

APRIL 5, 2017

We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform. For instance, we discovered that the majority of high-quality opportunities and close deals came primarily from Google Search, from long-tail keyword campaigns, and from webinar offers. So, how did we do it?

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Kapost

MARCH 10, 2017

In-person events are also a great way for industry newbies and veterans to cross paths and share ideas, knowledge and maybe even build relationships that last long past the event itself. Marketo Marketing Nation Summit. To maximize time and prioritize focus at events, set a strategy to meet informational, relationship and sales goals.

B2B Marketing 66

B2B Marketing B2B Advertising Agencies Work Management 66

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

At Marketo we sell to the C-Suite, Marketing Executives, Sales Management, and Marketing practitioners. Putting a campaign mix together that maximizes all of these is critical for long term demand generation success. For me personally, I use a simple document that notes each of these program mix components. What do you think?

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

APRIL 27, 2010

This is an average of some deals with short cycles and a long tail of deals with much longer cycles. Cloudy Crystal Balls: Why CSOs Have Limited Visibility into the Future was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Forecasting 48

Forecasting Long Tail Marketing Sales Cycle CMO 48

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. Content Marketing Supplements & Strengthens the Omnichannel Lead generation Strategies.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Heinz Marketing

AUGUST 3, 2020

Then you can tail off pretty quickly. Then there was a whole group of technology companies that came up around that that really got into marketing automation, social listening, the Marketos and Eloquas and Sysomos and those companies. Mike: For sure. Habits are hard to form. Gangbusters at the start. They’re great.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

chiefmartech

MAY 10, 2017

We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc., I believe that this platformization will steadily reshape the “long tail” of the martech market.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

chiefmartech

APRIL 20, 2017

No, it’s actually a fairly common market structure in the age of digital platforms known as a “long tail.” They draw their strength from the vibrant, long tail ecosystems that blossom on their foundations. It will be a lengthy long tail market. But by number of firms, it’s expanding.

Marketing Management 71

Marketing Management Long Tail Marketing Paid Search Agency Vendors 71

SmartBug Media

JANUARY 2, 2020

The beauty of digital marketing by using marketing automation platforms such as HubSpot and Marketo is that it's so easy to monitor your results. Aside from the increase in long-tail keywords, you will see a decrease in your bounce rate with more time spent per visitor on your site. Measure your results.

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

chiefmartech

MAY 7, 2018

Yes, the “big martech” firms of Adobe, HubSpot (disclaimer: I’m VP platform ecosystem) , IBM, Marketo, Oracle, Salesforce, etc., Martech is a long tail with a fat head. But given fundamental shifts in software and marketing, it’s a really, really long tail.

Marketing Management 60

Marketing Management Long Tail Marketing Cross-Selling Marketing Proposals 60

Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. In another example, Greenpeace capitalized on Leonardo DiCaprio’s long-awaited Oscar win by snagging and t weeting a pro-environment line from his speech. Get dunked today. pic.twitter.com/1b7FHwE7No. Visually-Driven Advertising.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Adobe Experience Cloud Blog

MAY 27, 2016

If you can be among the first to answer their questions—and answer them well—you can capitalize on a huge opportunity and put a (potentially long-term) stake in the ground for SEO. Long-tail keywords are even more important on mobile. Are those answers authoritative, specific, detailed, and helpful?

SEO 91

SEO B2B Thought Leadership B2B Lead Scoring 91

SmartBug Media

JANUARY 20, 2020

Although some companies are incredibly far along in their digital marketing efforts, others are lagging behind, and those who fall into that second category tend to fear the unknown and feel that it’s too long a road to travel down before they’d see any ROI. Bonus Tactic.

Lead Nurturing 86

Lead Nurturing Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Heinz Marketing

MAY 9, 2022

I think what is really interesting is if you can give some of your background, because you said, you’ve had a varied career: SAP, Marketo. How long does it take a rep to ramp? Then you’ve got this other group, it kind of tails off into a 100, 100 plus. Thank you. Finance has their data. What is the average deal size?

Forecasting 96

Forecasting Ideal Customer Profiles Enterprise Management CMO 96

Adobe Experience Cloud Blog

JANUARY 17, 2018

CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. Our marketing team at Chanty was surprised to notice some of our articles around long-tail, low-competition keywords receiving a natural ranking boost with no additional efforts from our side.

CTR 134

CTR Dwell Organization Click Rate 134

PathFactory

AUGUST 22, 2018

Think of the long tail. Since you already put the time in it won’t take you as long as it would to create something from scratch. How can you capitalize on the momentum and grab the long tail to make sure you’re getting the most out of your online and offline events? Mix up email types. Events make magic happen.

Sales Management 40

Sales Management Ideal Customer Profiles Webinar Metrics Top of Funnel 40

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

” In his book, The Long Tail: Why the Future of Business is Selling Less of More , author and entrepreneur Chris Anderson uses this quote to convey how marketers are quickly moving away from mass marketing techniques towards personalized marketing communications. “Mass marketing is turning into a mass of niches.”

Work Management 48

Work Management Marketing Management Thought Leadership Long Tail Marketing 48

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. The act of using content to generate demand for a complex sale is a long-term proposition. It’s a long-term investment. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Single Grain

MAY 22, 2023

There are various options available to help solve business problems, including: Copywriting: Conversion.ai

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

QuanticMind

JUNE 15, 2017

To mitigate the cross-platform problem, alternatives to discovering and collecting personal info outside of GA include using login forms, third-party cookies and plugins and marketing automation solutions such as Marketo. Welcome to the New Normal of Paid Search Ads. Featuring: @Realicity.

Keywords 40

Keywords Marketing Analytics Tools Paid Search Agency Brand Identity 40

Heinz Marketing

MARCH 25, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. They didn’t understand how to select accounts, and we can get into this in detail, but this is the single most important piece to the long tail success of sales quota attainment.

Top of Funnel 68

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 68

Adobe Experience Cloud Blog

JUNE 26, 2018

Find Long-Tail Keywords With the AROUND(X) Operator. What if you could find all the long-tail keywords for a specific topic right on Google? The AROUND(X) operator can help you find all the long-tail keywords that have been published on a particular topic. You won’t have to log into any keyword tool.

Google 134

Google Long Tail Marketing Lead Scoring Lead Ranking 134

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Single Grain

JANUARY 15, 2020

When it comes to lead generation, both paid and organic distribution channels have their own benefits: Organic channels like SEO are great for lead generation in the long-term. More and more searchers are using long-tail keywords or conversational phrases , particularly for voice search. Learn more. ). 7) Leverage Newsjacking.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If you want to reuse videos, cut a long video into a trailer and post the trailer on YouTube to drive viewers back to the full thing. For instance, ABC ran a 43-minute long video ad —an entire episode of its new show. Average watch time.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Adobe Experience Cloud Blog

JANUARY 10, 2018

Target long-tail keywords using AdWords to keep your cost-per-click low. The post How to Generate Leads with Webinars appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. (You can include links to relevant blog content in your pre-webinar and post-webinar emails).

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If you want to reuse videos, cut a long video into a trailer and post the trailer on YouTube to drive viewers back to the full thing. For instance, ABC ran a 43-minute long video ad —an entire episode of its new show.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Directive Agency

MARCH 2, 2018

Research is invaluable because again it saves time in the long-term if we do it well on the front end. This tool helps spark long tail keyword research and learn more of the industry lingo. Nonetheless, they go a long way in encouraging healthy conversation amongst the whole agency. Keywords Everywhere Chrome extension.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

Single Grain

JUNE 10, 2021

SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. Hootsuite is trusted by over 800 companies from the “Fortune 1000” list like Marketo and Melia.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94