Biznology

MARCH 13, 2018

According to professor Yuval Noah Harari , the law and public relations are modern day magic; lawyers and judges, academicians, and marketers are modern-day, secular, wizards; and Edward Bernays may very well be Dumbledore (while Joseph Goebbels is obviously Voldemort ). Guess what! And no, magicians don’t count!

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

MARCH 23, 2016

Chris Abraham’s latest webinar was about influencer marketing. You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing. . Content marketing is expensive in time and cash. You built it, where are they? Like this post?

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Biznology

DECEMBER 15, 2016

Humans don’t like long lists of things. But for uncommon queries, or so-called “long tail” queries, you might only have one good page that answers the question implicit in the query. Our data showed that users preferred search to navigating through our megamenu of options.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

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Research Process Long Tail Marketing Blogger 80

Biznology

JANUARY 4, 2016

Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. Yes, using more accurate paid social listening tools is better, but even the free tools can help. Here’s how.

Keywords 80

Keywords Social Media Research Long Tail Marketing 80

Biznology

JULY 17, 2018

If you haven’t read last week’s article, What Clients Want and Expect from Influencer Marketing, According to Creator Relations Master, Kristen Matthews , you should start there. Because without clients there’s no influencer marketing campaign. 250 is the Cellar for Creator Compensation. And this is the basement.

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Biznology

JANUARY 24, 2017

As a result, advertising, PR, and marketing agencies have land-rushed alternative opportunities that circumvent ad-blocking software, ad-stripping tools, and even premium versions of platforms like Hulu+ that allow you to sidestep commercials. Outside of influencer marketing , offering free branded tools really works.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

JUNE 8, 2018

But a lot of marketers I talk to are skeptical about how to do it. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. This was not a popular statement among marketers, who want to tell stories and preach brand value. They did the keyword research. They built the content.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

APRIL 28, 2017

Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? You know you can fall asleep wherever you are, as long as you can maintain your ritual. But somehow, the concept gets lost when it comes to our content marketing, and bad things happen. Is it blogging? It just works.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Biznology

JANUARY 2, 2018

For example, I wrote Patchwork Quilt Stitch Your Marketing Website Tightly Together Using Internal Links and Navigation back on Jul 11, 2017, and the content is very similar. What has worked for me, as a secondary effect, is making sure as many of my new posts are textually linked to relevant older posts. Good luck and Happy 2018!

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Biznology

SEPTEMBER 14, 2012

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Keywords are the foundation of an SEO and online marketing campaign and they need to be relevant and attainable. Photo credit: Rubber Dragon.

Keywords 80

Keywords SEO Long Tail Marketing Amazon 80

Biznology

DECEMBER 20, 2013

Biznology.com) and partial-match or long-tailed anchor text. Partial-match and long-tailed anchor text include a partial phrase or portion of the keyword or term you are trying to rank for rather than the exact term. The rest of your portfolio should consist of a combination of things.

Long Tail Marketing 80

Long Tail Marketing SERP Link Building Wikipedia 80

Biznology

JULY 5, 2016

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. Skinny and Company coconut oil is the best product in the market, bar none. The Skinny & Co. Dan and I are very excited about the rest of the week.

Outreach 140

Outreach Blogger Media Advertorials 140

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. Long Tail Blogger Outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

JUNE 22, 2015

pulls their data from Google’s autocomplete — so what you’re viewing are often tasty, long-tail keyphrases. This long-tail data, some argue, isn’t as easily accessible in Google’s Keyword Planner. There are so many choices – and so many ways marketers can run and slice the data.

Cost 80

Cost Tools Long Tail Marketing Broadcasting 80

Biznology

OCTOBER 18, 2013

Is paid search part of marketing? Vic Drabicky clearly feels it’s the latter, boldly proclaiming on Marketing Land , “Today, the marketing aspects are all but gone from paid search.” Is paid search part of marketing? Of course paid search is marketing. Image by None via CrunchBase. Is it true?

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. At the end of the day, we at Abraham Harrison are not creating a fallacy world of content used to drive revenue much like an elaborate marketing theme park.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

AUGUST 23, 2011

Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. This is the Internet, an efficient [.].

Long Tail Marketing 80

Long Tail Marketing Twitter PR Social Media 80

Biznology

FEBRUARY 24, 2014

This refers to “long-tail” vs. “short tail” keywords. Marketing Grader from HubSpot can tell you. USE CONTENT MARKETING TO RAISE YOUR RANK: The use of a blog on your website creates another web page with each blog post. This is known as the number of pages your site is indexed.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

NOVEMBER 19, 2012

SEO is about measuring website and marketing effectiveness and, with the learning, making adjustments to attract more people who take the actions you want. Here are 10 SEO measurements every marketer should know. Return on Investment (ROI) : It’s the final word on the success of any marketing campaign. M Invest) / ( $0.5

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

JANUARY 17, 2012

I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Image via Wikipedia.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

JANUARY 3, 2012

You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch. This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. You can always do both, right?

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Biznology

FEBRUARY 20, 2014

With the iteration of Penguin you’ll want to make sure you’re utilizing various keyword strategies such as exact match, partial match, branding, naked URLs, and long tail anchor text. Goals across the board – including long and short term. It is important to make the time for a long discussion oriented around project goals.

Link Building 80

Link Building Ad Building Ideal Customer Profiles Long Tail Marketing 80

Biznology

AUGUST 16, 2011

I have a theory that both where you end up on search results as well as how much money you can make advertising AdWords ads via AdSense depends not merely on SEO or surfing the right trends or even finding the long tail sweet spot, but also on how quick, responsive, reliable, and durable the server that hosts your blog or site is.

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Adsense Industry CMS Google Long Tail Marketing 80

Biznology

NOVEMBER 7, 2013

But because they are matching these deep, long-tail keywords, they are showing searchers a far less specific answer to the question–a broad match for fence will match fence removal. Paid Search Search Marketing Slider Business Google paid search search Search Engine Marketing'

Long Tail Marketing 80

Long Tail Marketing Wikipedia Search Engine Marketing Click Rate 80

Biznology

DECEMBER 2, 2010

Local Internet marketing is getting a fair amount of attention these days, and for good reason. So how does this importance play out in the real world of SMB owners and marketer who may not be able to stay abreast of the most current Internet marketing trends? In fact, they are about location marketing.

SMB 80

SMB Long Tail Marketing Internet Marketing SERP 80

Biznology

APRIL 8, 2013

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. SEO is a process that is built for the long term so you need to be willing to look at the trend over a significant amount of time. Photo credit: Search Engine People Blog. Conversions.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

Biznology

APRIL 15, 2014

Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. And, even if your job is not in sales, business development, or business to business marketing, there’s a lot going on on LinkedIn you’ll surely want to spend some serious time exploring. Are you sure?

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

JANUARY 10, 2012

Long-tail blogger outreach is like long-tail Google AdWords advertising. All the most successful AdWords gurus, such as Adam Viener of imwave, realize that you can only make money in affiliate marketing with Google AdWords if you can make more money from your converted sales than you spend.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

FEBRUARY 13, 2012

This post is for everyone else that has vaguely noticed that Google has made lots of changes over the last couple of years, but they aren’t sure about what all of them mean for search marketers. All of these changes have come in just the last two years and add up to some massive changes in the way search marketing works.

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Google Long Tail Marketing Search Marketing Validation 80

Biznology

JULY 10, 2014

days, came with the promise of giving everybody a voice, the enabling of the long tail and the end of best-sellers. Social Media Marketing Blog microblog polarized social media twitter' Social media, in its early Web 2.0 The post Social media in a polarized world appeared first on Biznology.

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Social Media Media Web 2.0 Long Tail Marketing 80

Biznology

DECEMBER 19, 2011

Successful search marketers take the time to think about how every facet of the business can improve SEO efforts. The first way in which FAQs can be leveraged for content marketing is to build a web page for each question. An FAQ page is a great place to target some long tail keywords that can result in increased traffic.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 19, 2011

Successful search marketers take the time to think about how every facet of the business can improve SEO efforts. The first way in which FAQs can be leveraged for content marketing is to build a web page for each question. An FAQ page is a great place to target some long tail keywords that can result in increased traffic.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

NOVEMBER 28, 2016

We are all truly unique, each one of us a long tail of our own. One of the things that make humanity fascinating is exactly how complex and different we are. Nobody is “one in a million.” ” There was never a person like you, and there will never be.

Generation 80

Generation Comparison Long Tail Marketing Bundling 80

Biznology

APRIL 24, 2013

Instead of simply adding a URL, edit the text to a more descriptive and SEO-friendly term like “My Content Marketing Strategy blog.”. Continue to add relevant skills, including variations to incorporate the most long tail keywords possible, and endorse others in your network to receive the favor in return. Finish Your Profile.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

NOVEMBER 15, 2013

Keyword data has been a key part of organic search marketing since its beginning. If you rely on massive “long-tail” traffic, all the subdomains in the world probably won’t replace what you once had. While we can be indignant about it, we can’t really ignore it. We have to do something.

Long Tail Marketing 80

Long Tail Marketing Keywords Privacy Google 80

Biznology

JULY 26, 2013

Without the clear and measurable product sales or limited, easy-to-track campaigns, service-driven companies, such as digital marketing companies, may have the most difficulties following the long tail back to ROI. On either end of the black box of ROI, it’s clear the customer experience runs the show in today’s markets.

Marketing Management 80

Marketing Management Service Business Paid Search Agency 80