B2B Marketing Traction

NOVEMBER 23, 2010

The Internet created the long tail of demand, and we as marketers thank our lucky stars. Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense. Thanks to the Internet, a business in Woodland Hills, California can reach buyers all over the world.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

MARCH 12, 2010

Choosing your first customers at this stage can be critical, especially if your development investment was large and development time was long. With inbound marketing, content can remain online indefinitely to attract the long tail of demand even with declining demand, with little effort by B2B marketers.

Inbound Marketing 100

Inbound Marketing B2B Marketing Marketing Budget Product 100

B2B Marketing Traction

NOVEMBER 23, 2011

They will take advantage of the long-tail of demand , which allows them to get found online for even the most obscure products and services very cost-effectively. They will have to understand the voice of their clients’ customers and use marketing personas as they build content for them.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100