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Why Long-Tail Keywords?


Since many big box retailers have already optimized for short-tail (less specific) keywords, your best bet for increasing your SEO ranking is to use long-tail keywords to minimize competition. Keywords that are more specific are usually referred to as long-tail. Why Not Short-Tail? Long-tail keywords fit into a more specific niche than shorter keywords.

How to engage bloggers down the long tail


GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !

Micro-influencer marketing is the new long tail


I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. What this means is that I can go so far down the long tail that I can find absolutely perfect matches for just about any client’s products and services.

Mizuno running long tail outreach marketing case study


Long Tail Blogger Outreach. My portion of the campaign was online influencer marketing, including reaching out to 100 A-list runners, a task I shared with fellow outreach marketing rock star, Sally Falkow of Meritus Media , as well as “everyone else,” which I call long tail blogger outreach. With the long tail, “all the other blogs,” we dig deep.

INFOGRAPHIC: The Value of Long Tail SEO

Client Bridge

Long tail SEO is an SEO process that involves targeting less competitive, highly specific search terms, which make up over 70% of all search queries. From HitTail, here's an infographic about the value of taking control of long tail keywords. View Original Article

The 17 Best Keyword Research Tools for SEO and SEM


And of course, keyword stuffing, as an SEO tactic, is long dead. 9) Long Tail Platinum. It provides specific long tail keywords relevant to your audience. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. 1) SEMrush.

Using Long Tail Keywords Strategically

Marketing Action

Long tail” keywords often contain as many as five to seven words. Jayson DeMers, writing on Search Engine Watch , says there is resurgence in long tail keywords, partly because people increasingly type in (or voice) longer, more specific queries. It’s now estimated that over 70% of Google search terms are long tail. Take a class?

The Long Tail of Blogger Outreach


He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. The value comes from penetration, permanence, perseverance, and persistence. Nothing.

How the Long Tail AdWords Approach Works for Blogger Outreach


Long-tail blogger outreach is like long-tail Google AdWords advertising. Because of such high risks tantamount to the stock market, these folks are very good at discovering and milking the long tail, realizing that making a little bit here and there spread concurrently over hundreds and thousands of ads and keywords is more profitable, long term, than making a single big score. If you target the long tail of bloggers, you can more easily land your targets and will build up success one blog at a time, rather than in one fell swoop.

3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases


Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. The Long-Tail Theory. Why use a long-tail keyword phrase instead of something shorter? your long-tail keyword.

B2B Leads in the Long Tail of Search


But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms. This won’t guarantee your site a consistent #1 ranking for any specific phrase, but it will optimize your results over time across both expected head and unpredictable long-tail terms. This makes sense.

Deploying Long-Tail Lead Nurturing and Marketing Automation to Build Relationships  

Lead Liaison

Long-tail lead nurturing , combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. Wait too long to contact a lead and you likewise run the risk of losing that lead forever. What Is Long-Tail Lead Nurturing? Why Is Long-Tail Lead Nurturing So Important?

The Definition of a Long-Tail Keyword [In Under 100 Words]


A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences. Because of that, they provide both short-term and long-term benefits. keyword

The Long Tail Story of B2B Social Media

Social Media B2B

Using social media to engage with customers and prospects is much more about the long journey, not the quick trip. The tradition of storytelling has been around in marketing for a long time, but sometimes B2B marketers forget about its importance. Long Tail Search. Blogging Communications Social Media 101 long tail storytellingB2B marketers who are new to social media frequently take a traditional approach to messaging and carefully craft every message as if it were the final version of a print brochure. Storytelling. It creates a connection. Network.

How to Make Hummingbird Your Ally with Long Tail Keywords

Marketing Action

As Gianluca Fiorelli noted in the Moz blog , “These updates (Panda and Penguin), so effective in what we define as middle- and head-tail queries, were not so effective for a type of query that – mainly because of the fast adoption of mobile search by the users – more and more people have begun to use: conversational long tail queries, or those that Amit Singhal has defined as ‘verbose queries’.”

Incorporate Long Tail Keywords into the Mix for SEO Success


These keywords are often referred to as long tail keywords because they include more than one word in the phrase. Long tail keywords should be utilized because: There is less competition. In order to niche it down to a more specific (long tail) keyword, think about your specialty. SEO is extremely important, but it’s a long term process.

How to Boost Traffic and Conversions with Long-Tail Keywords


If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization: a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic. The key is to use long-tail keywords. What are long-tail keywords, anyway? How Long-Tail Key Phrases Boost Your Traffic. Your Turn.

Cognitive content strategy


Humans don’t like long lists of things. But for uncommon queries, or so-called “long tail” queries, you might only have one good page that answers the question implicit in the query. While you are marking up all your long-tail content, at least you can serve relevant content to your users for their common queries. Hence my tweet response above.

The Ultimate Guide for Mastering Long Tail Search


But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords? Why Target Long Tail Keywords? Connect with HubSpot

When it comes to Big Data, don’t forget the small stuff


Well, nearly a decade ago, Chris Anderson coined the term “Long Tail” to describe the value of aggregated small markets. Amazon’s brilliant plans to open hundreds of brick-and-mortar bookstores is another example of the power of the Long Tail. He has reason to be cynical. Essentially, Big Data tells us how people behave, but not what they want. Like Swiffer. Outliers.

Are you using social media for search keyword research?


Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. Monthly Newsletter Search Marketing Social Media Marketing Organic Search Paid Search Search Engine Optimization social media listening keyword data long tail keywordGoogle took away your keyword data. I know how awful that was.

5 Tips to Unleash the Power of Long-Tail SEO

The New Strategist

Adding qualifiers to the base keywords creates what is known as ‘long-tail’ searches. These long-tail searches are looking for much more targeted, refined results. Get found for long-tail searches, serve up quality content that solves the searchers problem, and you’ve immediately delivered real value to a potential customer. It’s a fact.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy


For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” Why Is Bidding on Long-Tail Keywords a Good Idea?

What Should You Know About Keywords – The Long and Short of It

Vertical Response

Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms. Does that sound complicated or tricky?

Choosing your keywords for SEO

Puzzle Marketer

Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive. If your company sells shoes, the single most popular short-tail keyword is “shoes” This keyword would be very difficult to rank your website to the number one position. There are two types of keywords.

The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others


The long tail and the socialization of customer service. Chris Anderson describes The Long Tail in Wired in 2004. Blog Customer relationships Customer service Chris Anderson customer service customer-centricity influence Joseph Jaffe Klout Pareto principle Pete Blackshaw social customer the customer service manifesto the long tailCustomer service rules.

How to Pick Keywords That’re Kind of a Big Deal

Vertical Response

“Facebook” is a great keyword to start with, make it the head of your keyword, and then find a longer tail search. Long Tail… Like a Giraffe? Having the right amount of tail on your keyword can go a long way for your business. The head, middle and tail. Long Tail: Custom coffee mugs. Can your tail be too long?

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords. There are several advantages to making long-tail keywords a priority.

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

ex Teeth Whitening Union Square NY) Yodle growth has been outstanding (around 700% year over year) which should come as no surprise since their customers are long tail and so are the keywords they buy for them. Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%!

Be a Big Fish in the Blogger Outreach Pond


You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch. Public Relations Social Media Marketing Abraham Harrison Blog Business Long Tail Outreach public relations social media social media marketingImage via CrunchBase. It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? You can always do both, right? Paying your dues.

Long Tail SEO - 60+ Articles


One of the value propositions for Browse My Stuff is that it organizes content in a way that should be good to help long tail SEO ( search engine optimization ). When we were in the process of designing Browse My Stuff, I had a hard time finding good resources on how to go about long tail SEO. The Long Tail of Page One Rankings. How to do long tail SEO?

A Short Tale about The Long Tail

Customer Experience Matrix

I picked up a copy of Chris Anderson’s The Long Tail this weekend for my son, only because the local bookstore didn’t have any more substantive marketing books available. Of course, the question I really care about is how the Long Tail relates to Customer Experience Management. That is, while Long Tail marketing is presumably about better search tools, niche information sources and specialized communities, Customer Experience Management is about tailoring all marketing and operational activities to customer needs. (Or,

Long Tail SEO: When & How to Target Low-Volume Keywords – Whiteboard Friday


Opentopic blog >> The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into. Marketing ROI Cmo marketing roi


3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Modern B2B Marketing

As long as people use words to communicate with search engines, keywords will never die. Then, you need to expand your thinking to long-tail keywords and natural language search in order to keep up with modern search engines and user behavior. Long-Tail Keywords are Vital to a Sound SEO Strategy. A long-tail keyword is a search term that is four or more words.

Drive Organic Search Strategy with an Open Mind


Organic search strategies are the long-term campaigns you need to get an edge against your competitors. Long-Tail Logic Explained. The trick with organic search strategy is to focus on long-tail keywords, not head terms, to increase conversions. ToFu content marketing long-tail keyword marketing technologyMove beyond traditional #sales impact.


B2B Marketing via Long Tail SEO and Blogger Outreach


One of the primary uses of Browse My Stuff is as a B2B Marketing tool that provides an effective way to build traffic, establish your brand, optimize your Long Tail SEO , and conduct blogger outreach. There are two ways that companies typical use Browse My Stuff. White Label Site - branding is completely the corporate brand. Generally the content is all company or closely affiliated content. Brand Portal Site - a new site is established which has it’s own name, but is brought to you by a company. Either of these approaches can provide significant marketing value.

Finding Blue Ocean Keywords: A Fresh Look At The Long Tail


These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. A few years ago we posted an article inspired by the book "Blue Ocean Strategy" by W. Chan Kim and Renee Mauborgne. Essentially, the book encourages entrepreneurs to think differently about their business plans.