Long-tail keyword phrases, often consisting of three or more keywords, are used to refine a search to a specific level. While they generate less traffic than the Primary or Secondary keyword phrases, the traffic they generate is well-focused and usually results in higher conversation rates. No related posts. Glossary MORE >>

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords? MORE >>

The long tail and the socialization of customer service. Chris Anderson describes The Long Tail in Wired in 2004. Do you remember the days of the Pareto principle? Businesses used to look at the top 20%, generating 80% of the revenue, customers first? Fast forward to the “online” age. Customer service rules. Red alarm! MORE >>

Much has changed since then, especially in recent years, and it’s time to ask some tough questions about the relevance of Crossing the Chasm in this new world of long tail Internet marketing. Let me give you another strategy to consider instead of crossing the chasm:  growing the long tail. Try Growing the Long Tail. MORE >>

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” right? right? MORE >>