writing Lock-In Related Topics 
The Effective Marketer
MARCH 12, 2009
Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. This will help you in two ways.
The Effective Marketer
JUNE 26, 2012
Tensions abound when sales and marketing leadership are locked in a battle of wills. Many of us have seen the firm that delegates marketing to a customer service rep who took a few creative writing classes and uses Facebook a lot. Internal struggles between sales and marketing are commonplace in organizations of all sizes. Work On It.
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