Martech

JANUARY 25, 2024

3 observations from 2023 to help you in 2024 2023 in review: 3 key trends to inform your 2024 marketing plan What I’d like you to do after you finish reading this article is to write down your own three words, maybe on your next break or commute. If you find yourself in the front seat of the struggle bus, do what I do. It’s not a fad.

Marketing AI 129

Marketing AI Email Marketing Planning Work Management 129

Optinmonster

MAY 13, 2020

With OptinMonster’s content lock feature, you can strengthen your email marketing strategy by using existing posts as lead magnets. All you need is OptinMonster’s Content Lock feature. Create Content Upgrades Easily With Content Lock. Emphasis on the word “usually.” That’s a content upgrade.

Lock-In 117

Lock-In Top of Funnel Conversion Content 117

Velocity Partners

FEBRUARY 14, 2024

And I’ll admit, it wasn’t the smoothest of starts: We didn’t lock gazes longingly across a smoky dive in Paris; I didn’t climb a sparklingly-lit ferris wheel and force you to say yes to a first date (The Notebook is a stupid, stupid film). I’m going to start with a bit of a confession… Five years ago I fancied your cousin. It was all I knew.

B2B 82

B2B Lock-In Conversion Rate Paid Search Agency 82

Zoominfo

APRIL 29, 2022

Here are a few no-no’s when it comes to contacting sales prospecting via text message: Don’t Write a Novel: Keep it short. Most people live on their smartphones, so to get a response from a prospect we need to understand what they see — it’s probably a one-line preview on the lock screen. Texting should always be opt-in.

Lock-In 130

Lock-In Zoominfo Opt-out Outreach 130

SendX

JUNE 27, 2020

He locked himself in a room with 20 Red Bulls and desperately tried to find an ESP promising 100% email deliverability. He locked himself in a room with 20 Red Bulls and desperately tried to find an ESP promising 100% email deliverability. Morty was a beginner in email marketing. Then Morty saw a drop in his open rates, click rate.

Deliverability 195

Deliverability Work Management CAN-SPAM Tips 195

Zoominfo

NOVEMBER 30, 2020

Don’t Write A Novel: Novels. While the idea of getting a text from a sales professional may seem a little out of the ordinary. Yet, in the current remote working universe, sales reps are turning to text more than ever before. . And as it turns out, there are some very real benefits to using text as part of your prospecting strategy.

Lock-In 195

Lock-In Cold Calling Zoominfo Opt-out 195

Navigate the Channel

MARCH 6, 2023

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option. Are they the general public?

Public Relations 65

Public Relations Lock-In Work Management PR 65

Oktopost

SEPTEMBER 8, 2022

Writing well. As a marketer, where most were hired to be creative, it’s the ability to interpret data that is what is going to keep you locked in your job. But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Presenting and communicating flawlessly. Turn it into actions.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Salesforce Marketing Cloud

JUNE 12, 2023

The hottest topic in service today is generative AI, especially in the contact center. 84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. What’s in the way?

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Marketing Insider Group

NOVEMBER 7, 2022

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. So check out all our ways to use your unspent marketing budget on content marketing. Why Use Your Unspent Marketing Budget On Content Marketing? We need a brochure. No problem.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Biznology

AUGUST 31, 2021

I consider myself a lifelong learner and designed my freelance business to ensure that I would always be learning something new about the tech fields that I write about. It wasn’t too hard: I imagine if I was writing about the sporting goods or home appliances businesses, I would have a lot less learning to do year-on-year.

Rules 104

Rules Lock-In Consulting Class 104

Salesforce Marketing Cloud

JUNE 12, 2023

Utilizing today’s AI technology, salespeople can write stronger prospecting emails , service reps can solve issues with fast-track case swarming , and marketers can create increasingly personalized journeys for their customers and prospects. However, the outlook is actually much more optimistic. AI isn’t for someone else.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Writing on the Web

DECEMBER 16, 2015

If you’re writing for business, you want to connect with your readers by using personal stories. This is an important skill to master when it comes to writing a business blog that attracts readers yet keeps a professional brand. For example, I get updates from a professional who writes about arguments with her husband.

Personalization 100

Personalization Business Lock-In Newsletter 100

Heinz Marketing

DECEMBER 9, 2020

My heart reaches out to families who are not able to make ends meet due to lockdowns in various places around the world. Amongst all this chaos, I see a ray of hope and a massive human capacity to adapt to change to come out of adversity and to thrive! I am witnessing communities coming together to help each other out.

Lock-In 141

Lock-In Paid Search Agency Budget Programs Cost 141

Stevens & Tate

SEPTEMBER 6, 2021

The choice of words used in the subject line has a huge influence on the readers and determines whether the hard work devoted to writing the email is fruitful. Investing additional time into writing a good subject line increases your open email rates. Here are some suggestions when it comes to writing strong email subject lines.

Tips 72

Tips Lock-In Blast Campaigns CAN-SPAM 72

Marketing Insider Group

FEBRUARY 21, 2016

I’ve been dying to write a blog post to recap 2015 for some time, but with my workload and travel, I haven’t really been able to get away from working to reflect on what’s probably been my greatest year ever. But never fear – I finally locked myself in a room and found the time […].

Planning 100

Planning Lock-In Marketing Content Marketing 100

Champion Communications

SEPTEMBER 10, 2020

How to avoid cloud vendor lock-in and take advantage of multi-cloud sourcing options . In a thought leadership article for Digitalisation World, Craig Tavares, Aptum’s Head of Cloud, writes about mistakes organisations should avoid as they shift their business data from the core to the edge. Go Instore . Logicalis .

Activities 62

Activities Marketing Management Lock-In Broadcasting 62

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Salesforce Marketing Cloud

JULY 12, 2023

Data masking is particularly useful in ensuring you’ve eliminated all personally identifiable information like names, phone numbers and addresses, when writing AI prompts. Data masking is particularly useful in ensuring you’ve eliminated all personally identifiable information like names, phone numbers and addresses, when writing AI prompts.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

Valasys

AUGUST 30, 2023

Backlink building by writing guest posts for other relevant industry personnel improves your authority online, helping you rank higher. How to Market New CoWorking Spaces [link] Recent studies predict that the number of coworking spaces worldwide will rise by over 20% between 2023 and 2024, after steady growth in 2022.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Long Tail Marketing 52

Scoop.it

SEPTEMBER 7, 2022

Write more blogs. Writing blogs is a great example of that – managers often decide to revisit their content strategy once they are done with content consolidation or are looking for new topics for their blog. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions.

Lead Generation 76

Lead Generation Lead Ranking Lead Scoring Top of Funnel 76

SendX

JULY 11, 2020

But if you're not a professional designer or can’t write HTML codes, the task of designing an email may seem a bit daunting. All this can be related to our personal experience & thus the experiences of our email subscribers as well. These are Stripo & Chamaileon. These are - Mailchimp, AWeber & SendX.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

SendX

JULY 11, 2020

But if you're not a professional designer or can’t write HTML codes, the task of designing an email may seem a bit daunting. All this can be related to our personal experience & thus the experiences of our email subscribers as well. These are Stripo & Chamaileon. These are - Mailchimp, AWeber & SendX.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

KoMarketing Associates

SEPTEMBER 8, 2020

Do write a keyword-optimized headline. Do write a great About section. For business, your photo will be rated based on how competent, likable, and influential other users think you look. This is basically a headline, and so it follows all the usual rules of headlines. Namely: Do not confuse people. Do personalize your LinkedIn URL.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

SmartBug Media

MARCH 18, 2022

Features an SMS service team: Unlike other platforms that rely on partners to write content, Attentive provides a team of writers, designers, and service team members to write and deliver copy and design pop-up windows and forms on your website. The Pros of Attentive. The Pros and Cons of Klaviyo. The Pros of Klaviyo.

SMS 98

SMS Marketing Automation Services Work Management Marketing Management 98

Hubspot

JULY 11, 2018

This week, wrote Legal, Policy and Trust & Safety Lead Vijaya Gadde in a statement , Twitter will begin removing locked accounts from users' total follower counts, potentially causing these numbers to drop significantly for some. Until that happens, the account remains locked and the owner is unable to log in. July 11, 2018.

Twitter 77

Twitter Lock-In Marketing Proposals Social Networks 77

Circle Studio

JUNE 11, 2020

Strategy and writing. Next is the writing process. For help with writing, reach out to those on your team with a flair for the dramatic, and an expertise in writing for video. For help with writing, reach out to those on your team with a flair for the dramatic, and an expertise in writing for video.

Process 88

Process Video Marketing Budget Programs Lock-In 88

Ontraport

NOVEMBER 26, 2019

Membership sites are content-heavy projects; it takes time to write, design, produce and publish lessons, instructions, web pages, email copy, etc. Before you lock yourself into a software and start building your content, take the time to write out everything you need your site to include.

Work Management 98

Work Management Lock-In Custom Publishing Software 98

ClearVoice

JULY 15, 2022

Write simple and straightforward content. You should also avoid writing long sentences and tightly-packed paragraphs to help boomers stay locked in. The Hemingway Editor is a free writing assistant that optimizes the readability of content. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Litmus

AUGUST 15, 2022

Your customers should be writing your emails: How to use customer reviews to cheat your way through more email campaigns. Presenter: Andrew Locke. Presenter: Nikki Elbaz. 3:00 PM – 3:30 PM. Alice in Preferenceland: Down the Rabbit Hole. Presenter: Aaron Beatty. 3:30 PM – 4:30 PM. Presenter: Jell Khongkraphan. Anthony Allen.

Deliverability 73

Deliverability Lock-In Trigger Marketing Email Marketing 73

Convince & Convert

AUGUST 5, 2015

Jonathan suggests the application of simple practices, which can be found in his creative writing courses. Story picks the locks in our brains.”. Here are some of Jonathan’s favorite guides to the art of writing and storytelling: The Art of Fiction by John Gardner. On Writing by Stephen King. highlight to tweet).

Storytelling 131

Storytelling Lock-In Marketing Proposals Act-On 131

ConvertKit

NOVEMBER 20, 2020

Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free. Ready to start growing your email list in 2021? Have you ever heard that you need an email list? Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Here’s why. They read it.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Vision6

JULY 5, 2020

Get your content writers and company decision-makers in a room and ask them to write down their answers to the following questions: What does your brand do that nobody else does? Write out your overarching brand goals and align them with your answers as you go through to keep on track. Never trust someone who says trust me.

Content Marketing 90

Content Marketing Planning Allocation Marketing Analytics Tools 90

Golden Spiral

SEPTEMBER 10, 2021

Five Tips to Writing Better Health IT Content. That first line must lock your reader’s brain on your main point the way a fighter jet’s missile lock acquires a target. Fostering engagement takes as much intentionality as writing first lines and choosing images. It’s not easy to reach the people you need to reach.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Optinmonster

OCTOBER 25, 2022

The Friends newsletter is a place where he writes about general stuff you would write to a friend… things like new business books, great movies, or interesting articles he read. More specifically, his email list was growing by only 3 or 4 subscribers per week. The vast majority of his traffic was wasted. A 600%+ increase!

Opt-in 69

Opt-in Conversion Opt-out Top of Funnel 69

Method and Metric

JUNE 28, 2019

That little lock in the corner of your address bar wields a lot of subtle power. If you don’t see the little lock in the address bar then that page isn’t fully secure. Which means that hackers are looking to generate traffic to their sites by piggy-backing off your site. And that will take time to rebuild. It comes down to trust.

Marketing Websites 81

Marketing Websites Lock-In Godaddy Copyright 81

Adobe Experience Cloud Blog

DECEMBER 10, 2018

If you’re not the first person in the office in the morning and the last to lock up, you’re doing yourself a disservice. Turn them into concrete goals by writing them in a document. Sales can be the perfect place to develop a skillset in a constantly evolving industry where you can earn a great living. However, it’s hardly a cakewalk.

High Quality Lead 133

High Quality Lead Lock-In Thought Leadership Sales Qualified Leads 133