PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
ViewPoint
JULY 9, 2015
Three Reasons Why This is the Case: Marketing automation vendors have over-simplified lead scoring. Most vendors position lead scoring as part of the platform set-up completed through the following 3-step process: Determine your ideal target. I think that is a part of what Kyle is saying as well. The Relying on Algorithms Approach.
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