B2B Lead Generation: Leveraging Prospect Engagement Tools to Uncover Intent
SnapApp
FEBRUARY 12, 2019
And because there is no lead gate, more B2B prospects will look at your content than would see it if you kept it locked up behind a lead gate. In fact, 72 percent of them “expect vendors to personalize engagement to my needs.”. Because interactive assets stand out from the sea of static content that B2B buyers are so familiar with.
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