Biznology

NOVEMBER 1, 2021

Once in place, companies avoid changing vendors as much as possible. Taking a page from consumer marketing, and their own experiences as buyers, some business marketers will look at loyalty programs—points, rewards, status and the like, on the assumption that this will be a way to further lock in their vendors and fend off competitors.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Biznology

OCTOBER 23, 2017

People will have the power to replace all or parts of their advertising, content, and consumption with what they want. They can improve their lives and guide a digital economy in new ways that benefit them. Everyone wants to control everything. People will make this their life and their economy. The user interface will control the world.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

AUGUST 28, 2017

Add new people-first components as services delivered from cloud vendors like Amazon , Microsoft , and Google. With coopetition a leading cloud vendor could help this expand rapidly to make their big competitors decline.). Lesson for leaders. Becoming the biggest leader is hard. The top competitors usually defeat all companies.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Biznology

OCTOBER 16, 2017

Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Each user’s needs and wants will decide the unlimited world they live in, no matter which vendor’s devices they use. Lesson for leaders.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

DECEMBER 26, 2017

Scanned and uploaded Passports and Driver’s License , a $50 international wire from your bank (which could result in your account being closed for money laundering ), and then the constant threat of hacking, theft, market collapse, as well as the very real threat of being locked out of your own wallet forever.

Practices 187

Practices Paper Cross-Selling Lock-In 187

Biznology

NOVEMBER 20, 2014

Study competitors and find out what makes their customers loyal or if there is something specific that is locking customers in. Remember that to get customers to try something new or switch from an existing vendor, you may need to provide an incentive. For these folks, failure often comes as a complete shock. Like this post?

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Biznology

JANUARY 12, 2021

I insist on knowing each individual person who has access to our accounts, whether they be a Cargill employee, an agency employee, or a vendor. That means that anyone with the login and password can access the full administrative settings panel and could (theoretically) change the password and lock you out of your own account.

Paid Social Agency 118

Paid Social Agency Paid Search Agency Social Media Enterprise Management 118