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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. The outcome? Sensitive customer data stays private, and customers stay satisfied.

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Selecting The Right B2B Telemarketing Vendor

Only B2B

Another significant factor is the technology the telemarketing services vendor is employing, including their ability to evolve and customize the technology to meet your needs. Straight up, budget is an essential factor before locking up any deal. Telemarketing is a tremendously effective way to nurture your business.

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3 Ways to Secure Your CRM and Avoid Security Risks

Zoominfo

Hackers can steal personal information about your employees, customers, and vendors. When the request for data is made, there is a reasonable expectation that data will be kept under lock and key. One security breach can cause irreparable damage to your brand image. How to Prevent a CRM Data Breach .

CRM 253
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Forget Rewards: Why B2B Loyalty Marketing is Different

Biznology

Once in place, companies avoid changing vendors as much as possible. Taking a page from consumer marketing, and their own experiences as buyers, some business marketers will look at loyalty programs—points, rewards, status and the like, on the assumption that this will be a way to further lock in their vendors and fend off competitors.

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Expanded integration lets Salesforce sell through AWS

Martech

However, it may also increase vendor lock-in, making it more difficult and expensive to switch to other providers in the future. However, it may also increase vendor lock-in, making it more difficult and expensive to switch to other providers in the future. It plans to add more products and regions next year. Why we care.

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SAP moves to a composable commerce offering

Martech

This is a new stage on the SAP commerce journey which began essentially with the acquisition of ecommerce vendor Hybris ten years ago. SAP is also highlighting its partnership program for Commerce Cloud, including Contentful for content creation, Coveo for AI-driven product recommendations and Akeneo for PIM and product experience management.

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The AI content creation space is growing

Martech

The firm says there are now more than 50 vendors in the AI content space. Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. A new scorecard and report from analyst firm AIContentGen analysed 20 AI-powered copywriting software solutions.

Lock-In 129