| |  Lock-In + Vendor | 11 articles |
| Page 1 of 1 | Previous | Next | B2B CONVERSATIONS NOW NOVEMBER 18, 2009 Before Nurturing a New B2B Lead, Send the Golden Document (part 2) In my last post Before Nurturing a New B2B Lead, Ask the Golden Question we talked about asking a compelling question for new B2B leads before you send the lead down the nurturing path. Thank you for your interest in WWW. In that complex sale environment, you are usually working over a 6-24 month process that includes project awareness, criteria definition, budgeting, procurement and implementation. Does your material talk all about how the NetMaster 5000 finally puts you in control of your network usage? My name is YYY and I approved your request for ZZZ. Checkmate. | B2BMARKETINGSMARTS SEPTEMBER 14, 2010  B2B Nurturing: It Isn’t Just for Leads Anymore Loyalty to a product that a company has spend hundreds of thousands of dollars to acquire and months to implement is often based on fear of the cost and time involved in moving to another solution. But marketing can play a big role in achieving “relationship&# loyalty over “fear-of-leaving&# loyalty. Yesterday, Seth Godin wrote a nice post on “loyalty.&# | | | | | |
| REPUTATION TO REVENUE OCTOBER 6, 2010  Why is customer-centric marketing still more talk than action? Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Busicom, a scientific calculator company, for example, commissioned Intel [in 1969] to design a chipset for its new programmable calculators. | CUSTOMER EXPERIENCE MATRIX SEPTEMBER 1, 2009 Net-Results Simplifies Demand Generation for Small Business In an industry where every competitor is striving for grater ease of use, stand-out simplicity is an impressive achievement. This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. Let’s run through the standard demand generation process to see how this works in practice. Net-Results argues that its approach avoids the “vendor lock-in” that comes from using forms hosted by the demand generation vendor. This allows leads to follow different paths within the same campaign. | HUBSPOT FEBRUARY 14, 2012  11 Ways to Give and Get Customer Love Feature Customer Successes in Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in one way or another, feature your top customers in case studies or testimonials that you can publish on your website and share in social media. In what other ways do you show your customers some love? you ask? Customer Evangelism. | B2B MARKETING UNPLUGGED OCTOBER 7, 2010 Hail Mary Marketing Now that good times are back, with little apparently learned, we are going to be filling our vacancies, eating lunch out, attending conferences in lovely places and glaring the Hand-Wringers back to the corner. m sad because marketers are inherently lazy and when times are good we fling money in the general direction of our agencies and head out to the gym, secure in the knowledge that our asses are covered and if the campaign tanks, the numbers will probably still be good. Hail Mary marketing rules the day in tough times. How wonderful! The recession is over! | | | | | | | |
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B2B CONVERSATIONS NOW | THURSDAY, JANUARY 24, 2013  B2B Selling - How to handle “I’m not ready to talk to sales yet” - Part 2
In my last post B2B Selling - How to handle “I’m not ready to talk to sales yet” - Part 1 we talked about asking a compelling question to quickly qualify and engage a new prospect. Prospect, I completely understand you are in the early stages of your project so may I ask you a question (builds curiosity)? offered to provide an example document in both Request for Proposal (RFP) and Request for Information (RFI) form. Does your material talk all about how the NetMaster 5000 finally puts you in control of your network usage? “Mr./Ms. ”>. MORE >> -
THE ROI GUY | THURSDAY, DECEMBER 15, 2005 The ROI of Business Intelligence
These spreadsheets remain difficult and costly to maintain, introduce data and analytical errors, and lock key information within the hands of too few employees. According to 2005 research by Accenture, 15% of companies are at the proof-of-concept stage with BI, 22% are engaged in a pilot, and 36% have committed to one or more solutions. One in 10 isn't doing anything and 12% are monitoring the situation. In 2004, while most IT spending was flat, the BI market grew 11% to reach $4.3 billion in worldwide software revenues. MORE >> -
TOM PISELLO | THURSDAY, DECEMBER 15, 2005 The ROI of Business Intelligence
These spreadsheets remain difficult and costly to maintain, introduce data and analytical errors, and lock key information within the hands of too few employees. According to 2005 research by Accenture, 15% of companies are at the proof-of-concept stage with BI, 22% are engaged in a pilot, and 36% have committed to one or more solutions. One in 10 isn't doing anything and 12% are monitoring the situation. In 2004, while most IT spending was flat, the BI market grew 11% to reach $4.3 billion in worldwide software revenues. MORE >> -
TOM PISELLO | WEDNESDAY, MAY 19, 2010  Tom Pisello: The ROI Guy: VDI can save you big! Don't count the.
In a research study Alinean participated in on the total lifecycle costs of VDI compared to traditional desktops, VDI has proven to be about 10% more expensive in certain mainstream scenarios - particularly for traditional Office Workers, in an environment that is already well managed. The objectives in the study were to understand customer perceptions and expectations from VDI, gather real world data from deployed organizations, and provide customers with TCO guidance from a collection of industry experts. How Do You Get Started in Content Marketing? MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 20, 2009 Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions
Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. The question this raises in my mind is where the industry goes from here. The more sophisticated vendors will of course continue to add features, but it’s not clear that most marketers will be interested in the additional capabilities or be able to handle the added complexity. That last sentence was a bit of a leap, so let me fill in the blanks. MORE >>
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