What can Ben & Jerry’s teach us about brand purpose?
Tomorrow People
SEPTEMBER 24, 2020
Covid-19 has understandably seen a huge growth in ecommerce, with locked down consumers unable to hit the High Street and instead choosing to order online. At a similar time, its US Twitter channel was issuing strong messages supporting the Black Lives Matter (BLM) movement, illustrating how white supremacy must be dismantled.
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