Digital B2B Marketing

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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

With a long-term view, freedom to choose is winning over lock in models. To lock in a customer with an unmatched offering for their needs? Share your opinion in the comments below or with me on Twitter. In America, we relish our freedom. Our loss of independence is not only from government. We see this change playing out today.

Lock-In 100
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Content Marketing Advice: Stop Competing with My Children!

Digital B2B Marketing

Today, marketers are locked in a battle for attention. Share your additions in the comments below or with me on Twitter ( @wittlake ). As individuals, we are flooded with more marketing messages than we can consume. Getting our attention requires something exceptional. To date, the currency that purchases our attention is content.