The Effective Marketer

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better time management with smart calendars

The Effective Marketer

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

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How to Get Sales and Marketing on the Same Page

The Effective Marketer

Tensions abound when sales and marketing leadership are locked in a battle of wills. Fortunately, the fix for this problem is simple: cross-training. Cross-training also alleviates political infighting and internal communication issues. Internal struggles between sales and marketing are commonplace in organizations of all sizes.