WebMarketCentral

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Social Media ROI vs. RONI

WebMarketCentral

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. A fundamental problem with this of course is that all marketing ROI calculations are imprecise, at best. Does anyone have any experience with BrandX thingamabobs?").

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Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

It enables businesses to leverage and increase the ROI of their rich media investments, and virtually any type of rich media, from any source (not just ON24 clients) can be uploaded. It's an interesting model, and one likely to work well for ON24, provided they are able to lock in high-quality syndication partners.

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