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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

For the past decade, Twitter has (most often) been ranked as #2. And if it is, can Twitter hold onto that spot? And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.” Is that still the case? Image credit: Akshar Dave on Unsplash. On the Other Hand.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Create a compelling offer to lock-in your current customers for a longer term. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers.

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Does Your Drip Marketing Leak Leads?

Adobe Experience Cloud Blog

More info means more response. Rather, relevant information generates increased response rates. Once prospects have given you their information and are locked in the drip cycle, don’t overcrowd their inbox with irrelevant information. by Maria Pergolino Does your drip marketing leak? Actually not true.

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Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Now, it is just the opposite.