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SAP moves to a composable commerce offering

Martech

Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. Hybris became SAP Hybris and then evolved into SAP Commerce Cloud, part of a broader CX suite. Get MarTech!

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. These range from obvious (consumers are accepting more product substitutions in the face of stock-outs) to intriguing (canned goods sales rose twice as much in the U.S.

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Families of devices multiply publisher’s powers to control the world

Biznology

Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Each user’s needs and wants will decide the unlimited world they live in, no matter which vendor’s devices they use. Lesson for leaders.

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Switch the user interface to accelerate growth and leadership

Biznology

Just like music CDs and printed newspapers were left behind, growing numbers of people already use a range of technologies to leave advertising behind. People will have the power to replace all or parts of their advertising, content, and consumption with what they want. Everyone wants to control everything. Command your life and the economy.

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How to Establish a Business in the Automotive Sector

Valasys

Among these the car locksmiths are seen as an essential part of the automotive industry as they provide essential services to customers who are locked out of their vehicles or have lost their keys. In this blog, we will discuss the integral steps you need to take to establish a business in the automotive sector.

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The 12Ps of marketing technology (martech)

ClickZ

Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. 30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. Non-existent or deficient business case.

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Who are the Buyers of Cybersecurity Solutions?

Madison Logic

Lock up your data! Success or failure in account-based marketing (ABM) hinges on account prioritization. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about.