The 12Ps of marketing technology (martech)
ClickZ
SEPTEMBER 16, 2020
Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. 30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. Non-existent or deficient business case.
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