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The 12Ps of marketing technology (martech)

ClickZ

Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. 30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. Non-existent or deficient business case.

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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. As a result, data remains locked within these legacy systems, creating silos that are difficult to bridge. Data silos can lead to inaccuracies in insights and decisions.

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The ROI of Business Intelligence

The ROI Guy

These spreadsheets remain difficult and costly to maintain, introduce data and analytical errors, and lock key information within the hands of too few employees. Improved integrity of analytics by assuring source data validity and calculation integrity, reducing or eliminating the cost of business decisions based on incorrect data.

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Sales Pipeline Radio, Episode 113: Q&A with Mike Braund

Heinz Marketing

We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. By Matt Heinz, President of Heinz Marketing. I hope you’re “tuning in” to Sales Pipeline Radio , live every Thursday at 11:30 a.m. It is a beautiful day. It is going to be 80 degrees.

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. Dubai-based entrepreneur. Veravo.com // Twitter.