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The 12Ps of marketing technology (martech)

ClickZ

With such a vast array of tools, and marketing technology companies (especially the big marketing clouds) being amazingly good self-promoters, it is easy for marketers to get distracted by the latest shiny new object (i.e. Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit.

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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. As a result, data remains locked within these legacy systems, creating silos that are difficult to bridge. Data silos can lead to inaccuracies in insights and decisions.

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The ROI of Business Intelligence

The ROI Guy

These spreadsheets remain difficult and costly to maintain, introduce data and analytical errors, and lock key information within the hands of too few employees. Improved integrity of analytics by assuring source data validity and calculation integrity, reducing or eliminating the cost of business decisions based on incorrect data.

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Sales Pipeline Radio, Episode 113: Q&A with Mike Braund

Heinz Marketing

We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. Product promotion and operational tips: We will talk about how Tableau uses a product day-to-day as a marketing operations team. By Matt Heinz, President of Heinz Marketing. It is a beautiful day.

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

Do they know the ins and outs in regards to how to successfully promote a law firm? You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. Dubai-based entrepreneur. Veravo.com // Twitter. When you stay clear of these things you will be well set.