article thumbnail

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. (I Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. I wasn’t at the conference but Marketo briefed me on their plans.)

Marketo 120
article thumbnail

MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. But while I see just a few general systems trying to become vertical specialists, I do keep finding specialist products trying to serve additional markets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. The demonstration was short because the system uses only a few features to deliver them.

article thumbnail

The Prophets of Profit: Predictions for ABM Success in 2021

Engagio

But this year is quite different than years past. And I wonder if anyone really wants to be in the predictions business after all the challenges we’ve had to confront in 2020. I think it’s safe to say that we’ve all struggled a little, and we’ve learned a lot. What is your best advice for people to succeed with ABM in 2021? Maneeza Aminy.

article thumbnail

The New Cloud Stack: Here's What the Company of the Future Looks Like

Hubspot

The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. Software vendors locked in their customers, and thus grew huge and rich. I know what you’re thinking. Trust me, this is a big deal. You need to know about it.

article thumbnail

Sales Pipeline Radio, Episode 189: Q & A with Jon Ferrara @Jon_Ferrara

Heinz Marketing

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. This week’s episode is entitled “ What Do CRM and Spirituality Have in Common? Listen in and/or read the full transcript below.

article thumbnail

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Last week’s post looked at newer marketing automation systems that focused on small businesses.