Martech

APRIL 23, 2024

Survey the organizations and partners you collaborate with to determine how the tool works for them. Locking down their tools to make their solutions more valuable is especially problematic with products built on open-source software or promising open standards. Have you sensed that your martech solution or vendor is losing interest?

58

58

Ontraport

FEBRUARY 23, 2021

Heck, anyone living and working in our modern world schleps around a to-do list longer than Rapunzel’s locks. They will grudgingly do the work because they need the paycheck — but this is not the best use of talent. A large percentage of document processing mistakes are really user-generated errors. Reduced error.

Process 52

Process Automation Work Management Marketing Management 52

Ontraport

FEBRUARY 23, 2021

Heck, anyone living and working in our modern world schleps around a to-do list longer than Rapunzel’s locks. They will grudgingly do the work because they need the paycheck — but this is not the best use of talent. A large percentage of document processing mistakes are really user-generated errors. Reduced error.

Process 59

Process Automation Work Management Marketing Management 59

Convince & Convert

NOVEMBER 30, 2023

This resistance can be subtle and hard to detect, particularly in knowledge work. Employees can behave in ways that look like work is happening but when there is no genuine partnership, eventually the momentum fails and the plan is scaled back, postponed, or canceled, with much time and effort going to waste.

Digital Transformation 125

Digital Transformation Lock-In Allocation Work Management 125

Circle Studio

JANUARY 23, 2020

While the early strategic stages of a video project are extremely important, it’s not the be-all and end-all of the creative process. Rather, it’s a work-in-progress. Rather, it’s a work-in-progress. One of the hardest parts of the whole process is making sure you have the right people in place to get the job done.

Process 60

Process Video Marketing Skype Lock-In 60

Litmus

AUGUST 22, 2023

Before exploring web fonts vs. web safe fonts, let’s first explore how fonts work in your emails. How fonts work in email Your email code declares font using a CSS property called font-family. Including multiple font names ensures that if one doesn’t work, there is a fallback or backup font of your choosing.

Paid Search Agency 70

Paid Search Agency Terms and Conditions Design Google 70

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. Lead enrichment is the process of gathering and analyzing data on companies and individuals, and enriching them with key information that discerns the needs of the target market. This is where lead enrichment tools come in. What is a Lead Enrichment Tool?

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Litmus

APRIL 23, 2021

In order to understand these differences, let’s take a look at how fonts work in your emails. Including multiple font names ensures that if one font doesn’t work, there is a fallback or backup font of your choosing. So break out of the standard Arial or Helvetica font loop, and find a web safe font that works for your brand.

Paid Search Agency 143

Paid Search Agency Google Design Email Marketing 143

Sprout Social

AUGUST 5, 2020

If you’re part of a busy team at work, preparing for vacation can be a huge drag. Rather than look at your upcoming PTO as the source of endless to-do list, we’ve broken down the process into ten simple steps. First things first: are you going to totally go off the grid or take some of your work with you on vacation?

Template 98

Template Work Management Autoresponders Lock-In 98

InsightSquared

OCTOBER 4, 2019

This article is part of the Mini Mighty ABM series where we ask top experts in ABM to share one actionable idea that you can use at work today. If you’re just piloting ABM, it’s not uncommon for this process to expose your previous ways of measuring as inadequate, and I speak from experience. These tips are mini, but mighty.

Buy 174

Buy Paid Search Agency Account Based Marketing ABM 174

Martech

NOVEMBER 17, 2022

Processing. Several features were introduced for Payments users: An integration with QuickBooks that creates an expense for HubSpot payments processing fees, ensuring revenue/expenses is properly booked without additional manual work. Customer journey analytics launched in beta. And let’s face it, they never match. Get MarTech!

Enterprise Management 105

Enterprise Management Marketing Automation Services Work Management Lock-In 105

Martech

JANUARY 25, 2024

And when you come up with your three words, don’t keep them locked away on your phone or in a document on your desktop. AI After tracking and working with various forms of artificial intelligence over the years, I’ve come to believe it’s time for marketers to take it seriously. Class is not in session! It’s not a fad.

Marketing AI 131

Marketing AI Email Marketing Planning Work Management 131

Biznology

NOVEMBER 1, 2021

Taking a page from consumer marketing, and their own experiences as buyers, some business marketers will look at loyalty programs—points, rewards, status and the like, on the assumption that this will be a way to further lock in their vendors and fend off competitors. Your vendors are already locked. But, I say, don’t bother.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Sprout Social

APRIL 9, 2024

A week later, I ended up removing myself from the recruitment process. Another great way to create an environment of empowerment is to encourage them to let you know when a content series or content type just isn’t working and to provide them the ability to kill it. As we were wrapping up, they asked if I had any questions for them.

CMO 91

CMO Top of Funnel Thought Leadership Marketing Funnels 91

Optinmonster

MAY 13, 2020

While content upgrades are great at growing your email list exponentially, the downside is that they usually require a lot of work to put together. Because each content upgrade requires a lot of work to put together. That means you’ve already done the hardest part of the work. Emphasis on the word “usually.”

Lock-In 113

Lock-In Top of Funnel Conversion Content 113

Engagio

NOVEMBER 12, 2018

In part 1 of “When ABM Isn’t Working” we heard expert advice from Kathi Macchi, Jon Miller, Peter Herbert, Justin Gray and Joe Andrews. What do you do when ABM isn’t working? This will limit where the process breaks. Instead, work toward “pipeline” and “revenue.”. Craig Rosenberg , Chief Analyst at TOPO.

Account Based Marketing 91

Account Based Marketing ABM Demand Generation Urgency Marketing 91

Martech

FEBRUARY 20, 2024

How do we analyze, process, learn from our mistakes and then move on? These three changes can help you keep more mistakes out of the email process and learn from the ones that sneak through. Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. A typo in the subject line.

Email Marketing 116

Email Marketing Planning Work Management Paid Search Agency 116

Martech

APRIL 10, 2023

For Tarkoff, none of this works. Although Oracle does indeed fuse CX and advertising, Tarkoff acknowledged that the work they’ve done serves primarily B2B marketers. We’re not deploying any software on premise, so you’re not locked in. The message was nonetheless clear. This is not a new message from Oracle.

Marketing Attribution 92

Marketing Attribution Enterprise Management Work Management Marketing AI 92

Optinmonster

DECEMBER 16, 2020

You can lock all sorts of content, including blog posts, articles, reports, webinars, downloadable tools, and more. If you’re looking for an easy way to lock content, simply install and activate a WordPress content locker plugin. Each of them comes with different templates and content locking modes. OptinMonster.

Lock-In 98

Lock-In Conversion Best Practices Work Management 98

Seismic

AUGUST 31, 2021

VM: I’m guessing I’m not the only person still confused and trying to process the last 18 months. I missed my family, friends, home, and work/life balance. Five years after my college graduation and a year of being locked inside my apartment left me missing the game of football more than ever. I felt helpless.

Work Management 52

Work Management Lock-In Enterprise Management Communities 52

Valasys

JANUARY 10, 2024

In this article, we talk about how an ISP such as Altafiber internet helps you create an effortless network to work with. There are three Altafiber internet plans to work with: Internet Plan Internet Package Price Download Speed Upload Speed Features Fioptics 400 $39.99/month

Lock-In 40

Lock-In Cable Bandwidth Pricing 40

ClickZ

OCTOBER 23, 2019

Many marketers know well the frustrations of coordinating the creative process — reviews and approvals can drag on, key feedback can get lost in lengthy email chains, and creative flow can be interrupted by too many stakeholders. Hightail works with clients including Patagonia, Jimmy Kimmel Live, the NFL Network, and Whole Foods Market.

Digital Asset Management 58

Digital Asset Management Enterprise Management Work Management Marketing Management 58

ClearVoice

AUGUST 24, 2019

In part two, we look at strategies for creating a work plan using a tree diagram. Diagramming and leading questions based on work plans. But thought isn’t locked in word-processed-blocked-type font. Eco encourages writers to start with a work plan.

Planning 77

Planning Marketing Proposals Lock-In Organic Leads 77

Martech

JANUARY 20, 2022

Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. According to a recent IBM report , over half of executives expect AI to change the way content creators do their work. The firm says there are now more than 50 vendors in the AI content space.

Lock-In 127

Lock-In Content Copywriting Vendors 127

Marketing Insider Group

SEPTEMBER 25, 2019

If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. Your brand’s messaging platforms include all the ways your company distinguishes itself and tells prospects why they should choose to work with your company. You’re eagerly anticipating the return on this new investment.

Paid Search Agency 270

Paid Search Agency Advertising Agencies Brand Identity Branding 270

Salesforce Marketing Cloud

JUNE 12, 2023

AI is the future of work Learn AI skills on Trailhead Discover generative AI innovation at Salesforce Be a Trailblazer with AI Skills Quest Artificial intelligence (AI) news is everywhere! AI is the future of work A new Salesforce study on digital skills in the workplace concluded, “The path forward is upskilling.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Salesforce Marketing Cloud

JANUARY 3, 2024

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. He and Asterisk Loftis – Salesforce MVP and certified UX Designer – are locked in about this issue. This can create miscommunications. “I You never get too far.”

Design 105

Design Validation Lock-In Class 105

Hubspot

APRIL 15, 2024

It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Hubspot

FEBRUARY 22, 2019

We’ve gleaned a ton of new insights and processes along the way, so we want to share them with our fellow marketers to help everyone save their time, budget, and frustrations. Read on to learn the eight-step process we use to optimize Google Advertising costs. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs.

Hubspot 74

Hubspot Cost Google Process 74

Zoominfo

SEPTEMBER 6, 2022

As recovery from the pandemic continues, we’ve experienced a tumultuous period of labor shortages, inflation, and now fears of an impending economic downturn. However, while some industries are facing very hard times and difficult choices, others are still booming. “We’re Here’s what you need to know. Unemployment rose from 3.5%

Work Management 130

Work Management Marketing Management Paid Search Agency Budget Programs 130

Zoominfo

JUNE 2, 2021

At ZoomInfo, sales teams follow the DEAL methodology, which stands for Discover, Educate, Align, and Lock. How Core Competencies Work After analyzing the categories, AEs then rate themselves on each skill based on a scale of four criteria: Developing, proficient, advanced, and overuse. What are Core Competencies in Sales? The end goal?

Zoominfo 130

Zoominfo Lock-In Training Case Studies 130

Zoominfo

JUNE 2, 2021

At ZoomInfo, sales teams follow the DEAL methodology, which stands for Discover, Educate, Align, and Lock. How Core Competencies Work. Then they work with their managers to chart out the best course of action to get them where they want to be. B2B sales jobs have a strikingly high turnover rate. Benefits of Core Competencies.

Zoominfo 130

Zoominfo Lock-In Training B2B Sales 130

Bionic

JANUARY 20, 2023

Instead of locking in a year-long deal in the up-front, advertisers are building in escape clauses and shorter deals. For unprepared agencies, this extra load of unexpected work can burn out already over-worked and under-staffed media teams. Clone Media Plans The media buying process starts with the creation of a media plan.

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

Martech

MAY 17, 2023

Regularly auditing your martech stack must be part of your organization’s process. Retiring martech software requires a thorough planning process and clean execution. If you work for a large organization and the tool has been in place for many years, this may be more difficult than it seems. Here are five steps to follow.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Tools 98

LeanData

FEBRUARY 23, 2023

Go-to-market (GTM) processes are ever-changing. Integrations Bring Flexibility, Freeing the Frozen Tech Stack A frozen tech stack limits effectiveness, and therefore negatively impacts efficiency, by being locked into some solutions, particularly those that come bundled together.

Efficiency 52

Efficiency Work Management Marketing Analytics Tools Allocation 52

Martech

AUGUST 8, 2023

The prompt likely needs work, but that will come with practice and iteration.) Remember that AI’s work is only as good as the data it accesses — if you’re asking it to work with a segment of new customers, that segment needs to be clearly defined and maintained in your CRM. That’s not for lack of technology.

CRM 92

CRM Marketing AI Marketing Automation Services Lock-In 92

ANNUITAS

OCTOBER 27, 2023

This is still a very new process today, and somewhat manual. It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. The AI Cloud analyzes behavior and activities and combines with meta-data and CRM data, to better identify target lists.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130