How to Get Sales and Marketing on the Same Page
The Effective Marketer
JUNE 26, 2012
Tensions abound when sales and marketing leadership are locked in a battle of wills. Problem 3: Poor Processes and Shaky Structures. For instance, every marketing department should have a clear process for producing a sales brochure, a process that defines responsibilities and timelines. Problem 1: Political Infighting.
100 
Let's personalize your content