Customer Experience Matrix

APRIL 1, 2020

The headline finding of the initial report would have been a continuing drop in prices driven by electronics, but this was overshadowed by short-term changes including a 225% increase in ecommerce from March 1-11 to March 13-15. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

APRIL 10, 2014

The appeal of the platform model is obvious: platform systems are quasi-monopolies (or actual monopolies), so their owners can charge high prices while the app developers compete brutally with each other and must keep prices low. The SEO and calendar features are still in beta and will be rolled out this spring and summer.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

DECEMBER 4, 2012

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. This is happening to some extent, but not as quickly as I had expected. But while I see just a few general systems trying to become vertical specialists, I do keep finding specialist products trying to serve additional markets.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

OCTOBER 11, 2020

billion price is impressive by any standard. billion on $320 million) or 14x that Twilio itself paid for SendGrid ($2 billion on $140 million when the deal was announced; the $3 billion price reflects the subsequent rise in Twilio’s stock). On the other hand, Twilio’s surging stock price makes acquisition much easier.

Segmentation 276

Segmentation Marketing Management Buy Acquisitions 276

Customer Experience Matrix

SEPTEMBER 1, 2009

Net-Results argues that its approach avoids the “vendor lock-in” that comes from using forms hosted by the demand generation vendor. But on reflection I realized that Net-Results offers a full set of demand generation functions. The demonstration was short because the system uses only a few features to deliver them.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2014

Pricing is based on the number of contacts and messages sent; it starts at $500 per month for corporate users with up to 10,000 contacts. It supports agency clients with multi-account sign-on, precise user rights management, and exceptionally low pricing, beginning at $500 per month for up to five agency clients.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 25, 2009

At present, email templates are either fully locked-down (no changes allowed) or totally open. Less oddly, it also doesn’t explain that – unlike every other demand generation I recall seeing – Act-On has no marketing database. (Or, Or, as CEO Raghu Raghavan comments below, it doesn't require one.) I’ll come back to the database later.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120