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| | CUSTOMER EXPERIENCE MATRIX
SEPTEMBER 1, 2009 [Lock-In, Price] Net-Results Simplifies Demand Generation for Small Business
In an industry where every competitor is striving for grater ease of use, stand-out simplicity is an impressive achievement. This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. Let’s run through the standard demand generation process to see how this works in practice. They’re assigned to campaigns by defining entry conditions for campaign steps, which the system calls “actions”. Campaigns can have multiple actions, each with its own entry conditions. Net-Results does not.
| | GROW - PRACTICAL MARKETING SOLUTIONS
JUNE 23, 2010 [Lock-In, Price] Can the social web play a role in customer retention?
Is there a way to attract and retain B2B customers without lowering your price? And is there a way to leverage the social web to keep your customers … even in the extreme case of a commodity market? There is usually only one winner in a commodity market — the lowest cost supplier — except in periods of high demand when supply falls short. Eliminate waste.
JUNE 23, 2010 | GROW - PRACTICAL MARKETING SOLUTIONS
[Lock-In, Price] Can the social web play a role in customer retention?
SEPTEMBER 1, 2009 | CUSTOMER EXPERIENCE MATRIX
[Lock-In, Price] Net-Results Simplifies Demand Generation for Small Business
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