Biznology

article thumbnail

Forget Rewards: Why B2B Loyalty Marketing is Different

Biznology

If the seller delivers a good product or service, on time, at a reasonable price, offers new ideas and solutions, and becomes a trusted partner, that’s what will keep the competitors at bay. Your vendors are already locked. It’s usually not price. Once in place, companies avoid changing vendors as much as possible.

Loyalty 104
article thumbnail

Your online reputation abhors a vacuum in Google search

Biznology

While your initial contract with me or another ORM shop will be expensive and lock you into a year, it doesn’t stop there. This results in not just a vacuum—which Google abhors—but in a black hole. A black hole is a powerful entity — it has such strong gravitational effects that nothing can escape. The China Syndrome, 1979.

Google 206
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digitizing Telcos

Biznology

In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. Price: because people regard carriers as a commodity and no added value is perceived, price becomes the decisive factor. Something to be avoided.

article thumbnail

Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic

Biznology

Scanned and uploaded Passports and Driver’s License , a $50 international wire from your bank (which could result in your account being closed for money laundering ), and then the constant threat of hacking, theft, market collapse, as well as the very real threat of being locked out of your own wallet forever.

Practices 187
article thumbnail

Search Engine Marketing is Legion

Biznology

However, search marketing stars like Mike Moran , Bill Hunt , and Seth Price probably aren’t actually spending the majority of their time untarring files with gunzip via ssh on their headless BSD box. Similar to the law of conservation of mass, enterprises have the law of conservation of budget.

article thumbnail

Search + Social = Online Reputation Management

Biznology

KnowEm does have lower-price solutions, from $84.95 They do end up giving you the logins and passwords for all of your accounts, so you’re not locked out, but you can work with them like they’re a consultancy and I am sure they’re happy to listen to your personal needs, strategy, and campaign requirements.

article thumbnail

Let the market view in

Biznology

Study competitors and find out what makes their customers loyal or if there is something specific that is locking customers in. You will not be able to achieve this is you do not know what they are offering, at what price and how their distribution channels work. For these folks, failure often comes as a complete shock. Like this post?

Lock-In 80