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5 Must-Have Media Buying Tools for 2023

Bionic

Instead of locking in a year-long deal in the up-front, advertisers are building in escape clauses and shorter deals. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” Quarterly buys are becoming much more common. You’re destined to lose. Money is moved.

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Choosing a Content Marketing Partner: 9 Factors to Consider

Content Standard

As you weigh potential partners against one another, it’s also worth looking from a macro level: how each option fits with your organization’s overarching marketing goals, most pressing areas of need, and content marketing budget. In no particular order, here are some of the most key factors to consider as you evaluate partners.

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How to Make an iPhone Video: A Step-by-Step Guide

Hubspot

To prevent this, make sure you have enough space before pressing "record." You can purchase full tripods, or smaller versions for your desk on Amazon , at Best Buy , or other vendors. Hint: It's your iPhone.). And if you don't have time to read them all, we've demonstrated how to do it in the video below. 1) Find a quiet place to film.

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3 Ways to Build Consumer Trust in Chatbots 

Martech Advisor

As brands created bots that could not hold a coherent conversation, keeping customers locked in frustration loops, dissatisfaction grew. Society and commerce are approaching the point where AI and automation are necessary to meet the rising customer service needs and expectations of those accustomed to an Amazon-level customer journey.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo has described itself as a platform for at least a year now (see this press release , for example) and I’ve been talking about marketing systems as platforms for even longer. Every major marketing automation vendor has tried to do the same. But Marketo had the hype-blasters turned to 11, so the news is impossible to ignore.

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How to Erase Costly Mistakes from Your Media Plans

Bionic

It includes dozens of powerful tools that act as media planning “guardrails” to help you avoid costly media planning blunders: Vendor Lookups to centralize your vendor relationships. You never have to remember to press save and your work is never lost. Never Get Clobbered with Media Plan Locks. S – saving.

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The Ultimate Guide to Objection Handling: 40 Common Sales Objections & How to Respond

Hubspot

We're already working with another vendor.". I'm locked into a contract with a competitor.". "I "It's too expensive.". There's no money.". "We We don't have any budget left.". "I I need to use this budget somewhere else.". "I I don't want to get stuck in a contract.". I can get a cheaper version somewhere else.".