5 Must-Have Media Buying Tools for 2023
Bionic
JANUARY 20, 2023
Instead of locking in a year-long deal in the up-front, advertisers are building in escape clauses and shorter deals. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” Quarterly buys are becoming much more common. You’re destined to lose. Money is moved.
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