article thumbnail

How to Market Content to Baby Boomers in 2022

ClearVoice

You should also avoid writing long sentences and tightly-packed paragraphs to help boomers stay locked in. Focus on price for value, write slow-paced explanations, and use videos whenever possible. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers. Baby Boomer demographics: Who are boomers?

Planning 118
article thumbnail

3 steps to create exceptional ebook covers on a budget

ConvertKit

And a quick search on Fiverr for verified cover designers shows a range in price, starting around $190. You might think you can’t price your ebook very high if you don’t hire a pro designer. Jump ahead. What’s better: hiring a designer or DIY? How to make an ebook cover in three easy steps. Sell your ebook (and make money).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Erase Costly Mistakes from Your Media Plans

Bionic

Pricing Defaults to automatically recall negotiated rates (vs. Pricing Calculators to deal with the complexity of gross/net , FASB 52 and IAS 21 compliant currency exchanges, and dozens of costing methods. You never have to remember to press save and your work is never lost. Never Get Clobbered with Media Plan Locks.

article thumbnail

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo has described itself as a platform for at least a year now (see this press release , for example) and I’ve been talking about marketing systems as platforms for even longer. The SEO and calendar features are still in beta and will be rolled out this spring and summer. My main reaction was, what’s new?

Marketo 120
article thumbnail

Chilling B2B Web Hosting Stories

BOP Design

At the end of the day, we were able to convince the client that no reputable hosting firm would offer an SLA for the price they were going to pay. After locking down the server due to security requirements, no one on the client side was able to login to WordPress. The result? A messy launch. You’ll Pay an Arm and a Leg for That!

B2B 62
article thumbnail

The Ultimate Guide to Objection Handling: 40 Common Sales Objections & How to Respond

Hubspot

I'm locked into a contract with a competitor.". "I Because if the buyer didn’t have reservations about your solution’s price, value, relevance to their situation, or their purchasing ability, they would have already bought it. Objections are generally around price, product fit, competitors, and good old-fashioned brush offs.

article thumbnail

Let the market view in

Biznology

Do not start believing your own press clippings. Study competitors and find out what makes their customers loyal or if there is something specific that is locking customers in. You will not be able to achieve this is you do not know what they are offering, at what price and how their distribution channels work.

Lock-In 80