Navigate the Channel

MARCH 6, 2023

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option. Are they the general public?

Public Relations 65

Public Relations Lock-In Work Management PR 65

Sprout Social

APRIL 9, 2024

Far too often, social teams feel locked into continuing to produce content that just isn’t working and because it’s already been approved, they feel compelled to keep making it. In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. To me this was a red flag.

CMO 92

CMO Top of Funnel Thought Leadership Marketing Funnels 92

ANNUITAS

OCTOBER 5, 2023

But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference. We can’t really get into all of the AI announcements across all of the clouds, and we certainly will dig into the go-to-market focused additions in a subsequent brief.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Litmus

AUGUST 15, 2022

In addition to the keynote speakers we introduced you to, we’re thrilled to announce our agenda and all the presenters you’ll get a chance to learn from and interact with during this year’s conference. . We’re proud to announce our Litmus Live 2022 presenters, and the topics they’ll cover. Presenter: Benjamin Djang.

Deliverability 73

Deliverability Lock-In Trigger Marketing Email Marketing 73

Martech

MAY 2, 2022

” “The site’s structure is too locked down.” ” “Our page structures are too locked down.” ” “The site’s structure is too locked down.” ” “Our page structures are too locked down.” WordPress is not for everyone. Processing.Please wait.

Enterprise Management 101

Enterprise Management CMS Development Microsite Marketing Management 101

Go Beyond SEO

MAY 14, 2022

In order to prepare for the future (or present), businesses are tasked with adapting at lightning speed, to keep pace with contemporary strategies, tools, and tactics. Either way, if your sales team is creating their own presentations, one sheets, and PDFs, it’s very likely that those materials are unfocused and weak. You’re not alone.

CMO 78

CMO Planning Paid Search Agency Lock-In 78

Adobe Experience Cloud Blog

MARCH 31, 2014

Author: Maggie Jones Be honest: could you get through an entire presentation without saying “um”? And lastly, do you know the one thing you want your audience to take away from your presentation? Here’s why a great presentation isn’t just about your content – it’s also about how you deliver. eye contact? The Content.

Eye-Tracking 48

Eye-Tracking Marketo Webinar Metrics Lock-In 48

ANNUITAS

OCTOBER 27, 2023

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. It’s become common for brands to participate in Black History Month, but these efforts are often perceived as little more than performative activism.

Brand Identity 129

Brand Identity Branding Lock-In Communities 129

Salesforce Marketing Cloud

JANUARY 3, 2024

He and Asterisk Loftis – Salesforce MVP and certified UX Designer – are locked in about this issue. If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. Plus, the practice of inclusion dismantles elitism in both roles.

Design 105

Design Validation Lock-In Class 105

Oktopost

APRIL 8, 2020

There is a whole new work-from-home culture that is now present. Be there and be present. Lock arms with partners. Businesses are being forced to rethink B2B messaging. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? There are many ways to do this.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

Valasys

AUGUST 30, 2023

Innovation is key for them, so targeting technical facilities, like apps, presentation boards, and monitors, is key. How to Market New CoWorking Spaces [link] Recent studies predict that the number of coworking spaces worldwide will rise by over 20% between 2023 and 2024, after steady growth in 2022. You might also consider the industry.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Long Tail Marketing 52

Lead Forensics

APRIL 2, 2024

“I don’t want to be locked into a contract.” “I’m locked into a contract with a competitor.” The key lies in having a response strategy. Objections: Price & Budget 1. “It’s too expensive.” ” (Most common objection!) Response: Acknowledge the concern and focus on value.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Salesforce Marketing Cloud

NOVEMBER 7, 2023

I didn’t mean to, but nature is bound to take over when you’re sitting through the sixth presentation in a row. A great sales kickoff includes team-building, recognition, interactivity like workshops and discussions, and, yes, presentations (but not too many, please). What you’ll learn: What is a sales kickoff (SKO)?

Work Management 64

Work Management Cross-Selling Marketing Management Paper 64

Hubspot

APRIL 29, 2022

Now we know that not everyone wants to use resources that are locked behind a paywall, so we found free apps that can serve similar features and assist salespeople in improving their speaking abilities in unique ways. Best For: Warming up vocal cords before calls, conversations, or presentations. Free Public Speaking Apps. Price : $11.99/month.

Lock-In 68

Lock-In Pricing Price Lead Scoring 68

Salesforce Marketing Cloud

MARCH 28, 2023

This is hard to achieve when customer interactions are not personalized and customer data is locked in many different systems. Presently, only 15% of companies have a unified view of customer data and the ability to make use of customer data insights. Improvement can’t come soon enough.

Generation 98

Generation Work Management Lock-In Marketing Management 98

Hubspot

AUGUST 14, 2023

Salespeople frequently undermine their chance of winning sales when they allow value leaks — instances where your email, proposal, word choice, presentation, or body language diminishes the perceived value of your solution — to creep into their sales processes. In turn, those unfortunate experiences have the rep rattled.

Work Management 84

Work Management Pricing Price Cross-Selling 84

PathFactory

NOVEMBER 23, 2021

We dove into the data locked within PathFactory’s Intelligent Content Platform and shared the findings in the special edition Content Engagement Report 2020. Marketers responded by ramping up on presentations, guides and whitepapers — which saw the biggest gains in content distribution in 2021 — while brochures and data sheets dropped.

Top of Funnel 105

Top of Funnel B2B Content Account Based Marketing 105

Hubspot

JULY 11, 2018

This week, wrote Legal, Policy and Trust & Safety Lead Vijaya Gadde in a statement , Twitter will begin removing locked accounts from users' total follower counts, potentially causing these numbers to drop significantly for some. You should be confident that the follower numbers presented across Twitter are meaningful and accurate.

Twitter 77

Twitter Lock-In Marketing Proposals Social Networks 77

Scoop.it

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? The answer to this question is yes, it can. Consider hosting free webinars. Write more blogs.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Top Rank Marketing

AUGUST 14, 2023

2023 is the 14th year I’ve been giving B2B marketing presentations for MarketingProfs. Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 trillion in 2023 through ecommerce alone? Statista ). That’s right, TRILLION.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Martech

AUGUST 23, 2021

Is some of it locked in an old CRM or DMP, or languishing on ancient sales spreadsheets? This frees personalization from being “stuck” in one channel, but presents the challenge of enabling real-time integration between the data layer and engagement engines; or Use a dedicated personalization engine as a standalone tool in your stack.

Work Management 117

Work Management Content Marketing Management Lock-In 117

SmartBug Media

DECEMBER 15, 2021

Essentially, marketers were locked into showing posts from newest to oldest with uniform formatting. Now, marketers have more control over how information is presented. To accommodate marketers’ need to have more control over the process, the listing layout provides users with less static layout options. Setbacks for the User.

Hubspot 97

Hubspot Tips Banners Lock-In 97

Lead Forensics

APRIL 2, 2024

“I don’t want to be locked into a contract.” “I’m locked into a contract with a competitor.” The key lies in having a response strategy. Objections: Price & Budget 1. “It’s too expensive.” ” (Most common objection!) Response: Acknowledge the concern and focus on value.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Hubspot

MARCH 8, 2023

But locking in on a role you can secure and grow in can be tough. So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. The demand for certain sales roles rises and falls as time passes. And it offers an optimistic outlook for aspiring sales reps, looking for job security.

Lock-In 66

Lock-In Trade Show Education Statistics 66

Hubspot

FEBRUARY 28, 2022

Here, we'll cover what that term means, learn a bit more about pitching clients, and get some insight on how to give an effective client pitch presentation. Here, we'll cover what that term means, learn a bit more about pitching clients, and get some insight on how to give an effective client pitch presentation.

Work Management 54

Work Management Marketing Management Lock-In Peer-to-peer 54

Televerde

FEBRUARY 26, 2024

It’s about recognizing that the power to redefine our lives doesn’t come from mythical powers or magical interventions. It comes from within us. It’s about the grit, the grind, and the grace with which we face our battles. And remember, every obstacle is just a plot twist in your success story, waiting for you to flip the page.

Dwell 52

Dwell Lead Scoring Lead Ranking Lock-In 52

Customer Experience Matrix

FEBRUARY 21, 2016

This in turn got me thinking about my presentation on machine learning systems at the MarTech conference in March. Riesterer’s own talk followed exactly that template, a bit of consistency I always admire. Osborne that estimated the probability of 702 specific job categories being replaced by “computerisation” (British spelling).

Studies 120

Studies Marketing Management Planning Marketing Proposals 120

Biznology

APRIL 3, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. The world has slowed down.

Consulting 196

Consulting Work Management Lock-In Wikipedia 196

Hubspot

JANUARY 10, 2019

One study, conducted by Mento, Klein, & Locke (1992), assigned three goals of varying degrees (from easy to difficult) to 114 students in undergraduate business courses. Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. The Core Elements of a Winner.

Lock-In 71

Lock-In Case Studies Work Management Tactics 71

Convince & Convert

MARCH 25, 2015

If I presented a marketing strategy based on “hope” to my boss, I would probably be kicked out of the office—and deservedly so. Instead, I would humbly like to present another way to think about actionable marketing strategy by focusing on an area you may not have fully considered before. In essence, they are becoming your advocates.

Traffic 168

Traffic Ad Building Paid Search Agency Advertising Agencies 168

Walker Sands

APRIL 17, 2023

Create Compelling News Packages The quality and strategy behind your news packages — i.e., the complete story packages you present to the media — will be a huge indicator of success when it comes to capturing media attention. Recent hype surrounding the power of generative AI has unleashed a wave of optimism in the tech sector.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Circle Studio

JANUARY 23, 2020

Once the project is green-lit, firms should make sure to have ideas to present. The video crew can collaborate with a firm to help fully flesh-out their ideas, but proper direction is key in order to lock down the concepts and how a firm wants them visually presented on-screen. Or used at a major presentation?

Process 60

Process Video Marketing Skype Lock-In 60

Method and Metric

JUNE 28, 2019

That little lock in the corner of your address bar wields a lot of subtle power. If you don’t see the little lock in the address bar then that page isn’t fully secure. Which means that hackers are looking to generate traffic to their sites by piggy-backing off your site. And that will take time to rebuild. It comes down to trust.

Marketing Websites 81

Marketing Websites Lock-In Godaddy Copyright 81

Zoominfo

OCTOBER 6, 2020

Reps can take on too much, too fast and burn out — suddenly, not only do you find yourself drowning in work, but one of your top performers is reconsidering long-term prospects at your company, or at the very least, they’ve lost confidence. I’ve seen this happen, first-hand. But, trust me, the team lead role, can work. And work well.

Sales Management 169

Sales Management Top of Funnel Lead Scoring Lead Ranking 169

Martech

AUGUST 31, 2022

This indicates the corresponding email program wasn’t thought through far enough or updated recently to account for all the data variables programs like these can present. That’s good news because I believe helpful marketing is the future of email marketing. 3 emails, 3 problems. Email 1: Cardly. What I love about this email.

Personalization 111

Personalization Phishing Work Management Customer Satisfaction 111