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Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc."

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TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation

WebMarketCentral

It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including FindWhitePapers.com , NetLine and Ziff Davis Enterprise , as well as Insight24 (which syndicates webcasts, video and podcasts). On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million.

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Social Media ROI vs. RONI

WebMarketCentral

Every company possesses thought leadership content or subject matter expertise, even if it is only locked up in the heads of employees. Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Does anyone have any experience with BrandX thingamabobs?").