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What is Good Engagement Rate?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. As a marketer, where most were hired to be creative, it’s the ability to interpret data that is what is going to keep you locked in your job. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

Maribel is the author of the John Wiley & Sons book called Right-time Experience and she is the host of the AI with Maribel Lopez podcast. At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Highlighted Content : 33.

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5 Logistical Tips That’ll Help You Pull Off a Great Webinar

Contently

The most successful podcasts are interview shows in which hosts and guests have a conversation. The main solution here is to plan ahead because it allows you to lock in on what to cover and what to save for later. When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze.

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5 Ways to Boost and Improve Public Relations

Navigate the Channel

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option. Are they the general public?

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Email is not dead: Why you need to seriously consider pivoting to first-party data

Liveintent

In a recent podcast with Jason Oates, chief business officer at LiveIntent, ClickBank’s business development manager, Kyle Kostechka, points out that “[Email] is like Keith Richards at this point: everyone keeps thinking it’s dying, but it’s just still here kicking, just as viable as it was 10 years ago.”

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B2B Messaging: Why it Matters More in Times of Crisis

Oktopost

Subscribe wherever you listen to podcasts and stay tuned for our next episode. Listen to the podcast: Or watch the live broadcast: Key Take-Aways from Scott Vaughan: Get on your Front Foot: Now is not the time, as a B2B marketer, to sit back and wait for things to happen. Lock arms with partners. There are many ways to do this.

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Tim Ohai Wants You to Forget About Changing Your Business Culture — Focus on Driving Clarity

Mereo

We at Mereo spoke with expert Tim Ohai , a leading growth consultant and founder of Kupu Solutions who formerly served in leadership roles at Workday, Shell Oil and Pennzoil, about what leaders like yourself can do to foster a healthier business culture in 2024. Read our condensed conversation below. Marketing has its own culture. 1, goal No.