Hubspot

OCTOBER 4, 2019

The subscription model is great because it guarantees businesses recurring revenue -- a subscriber locks into your service for a set period of time, meaning regular monthly income for the term of service. Fortunately, there's a tool to help you succeed: KPI dashboards. Here are a few examples of KPI dashboards in action.

Lead Ranking 93

Lead Ranking Marketing Qualified Leads Cost per Acquisition Sales Qualified Leads 93

Heinz Marketing

MAY 11, 2020

This week’s episode is entitled “ Marketing’s Leadership Moment: Pivots and more with Kevin Marasco ” Kevin is the CEO of Zenefits. Kevin walks me through the many changes and pivots they have made in recent months. It’s a lot of change– changing how they communicate with customers, changing their content strategy.

Top of Funnel 80

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 80

Hubspot

FEBRUARY 5, 2020

So, you keep your biggest wins, worst failures, and deepest insights under lock and key, safe from the prying eyes of your competitors. But in doing so, you also keep them hidden from your customers and the wider community. Start-ups tend to lead the way when it comes to sharing. In the early years of HubSpot, we were an open book.

Enterprise Management 95

Enterprise Management Hubspot Lead Ranking Sales Management 95

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356