Rain: The Growth Agency

JANUARY 6, 2020

With the knowledge that distinct opportunities tied to sports have been a growing priority for LendingTree, R2C Group tapped its key relationships to identify, negotiate, and secure the timely bowl title sponsorship to connect LendingTree’s potential audience, media seasonality, and overall campaign goals. CNN Heroes sponsorship by Humana.

Lock-In 40

Lock-In Advertising Agencies Lead Ranking Paid Search Agency 40

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

Social Media 90

Social Media Media Content Storytelling 90

Martech

APRIL 23, 2024

Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency. Locking down their tools to make their solutions more valuable is especially problematic with products built on open-source software or promising open standards.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Vendors 62

DiscoverOrg

JANUARY 22, 2019

Locked-out users. If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’m going to let you in on a little secret: It’s not the best way. I would know. Contently made Inc.’s LinkedIn says they have 204 employees.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Webbiquity

JUNE 30, 2022

That includes making sure elements like links in headers and footers, payment gateways, subscription forms, social media icons, and automated email sequences are all working exactly as intended. The former refers to the security lock icon next to your URL. Here are six ways in to do that. Update the overall design of your website.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

EveryoneSocial

DECEMBER 14, 2020

It’s likely that social media plays a major role in your company’s marketing and communications strategy at this point. So social media etiquette — what it is and why it’s important is something every company should be training and educating their employees about. . What is Social Media Etiquette? DON’T be a robot.

Social Media 103

Social Media Media Social Networks Guidelines 103

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

Social Media 92

Social Media Brand Identity Branding Media 92

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” In my 16 years of social media experience, this is typically a recipe for failure. As we were wrapping up, they asked if I had any questions for them.

CMO 91

CMO Top of Funnel Thought Leadership Marketing Funnels 91

Martech

DECEMBER 9, 2021

Online Marketing Gurus is an award-winning search and digital agency with expertise in SEO, Google Ads, social media advertising and content marketing. How we take your business from zero to 100, FAST: Lock in a time with one of our Digital Growth Gurus. Lock in your free digital audit today. . Just serious digital.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Lock-In Planning 109

Optinmonster

DECEMBER 16, 2020

So, once you add a content locker to your website, people first need to complete an action, like signing up for an email list or sharing the post on social media before they can access the content. You can lock all sorts of content, including blog posts, articles, reports, webinars, downloadable tools, and more. OptinMonster.

Lock-In 98

Lock-In Conversion Best Practices Work Management 98

Optinmonster

MAY 13, 2020

For example, you may have an ebook on social media marketing that you offer across your entire site. With OptinMonster’s content lock feature, you can strengthen your email marketing strategy by using existing posts as lead magnets. All you need is OptinMonster’s Content Lock feature. Emphasis on the word “usually.”

Lock-In 113

Lock-In Top of Funnel Conversion Content 113

Navigate the Channel

MARCH 6, 2023

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option. Are they the general public?

Public Relations 65

Public Relations Lock-In Work Management PR 65

Oktopost

SEPTEMBER 8, 2022

But what data should social media marketers be looking at to prove their worth and make an impact on the organization? In Matt’s opinion, media literacy means taking what you need from articles, blogs, and websites and applying it to your marketing strategy instead of being swayed by what is sensational right now. Writing well.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Convince & Convert

NOVEMBER 30, 2023

Whether it’s incorporating AI, leaning into new social media platforms, finally getting serious about content personalization, or a million other possibilities, there’s probably no shortage of priorities on your to-do list. As we’ve written about before, there are a ton of roadblocks to digital transformation. But there is a better way.

Digital Transformation 125

Digital Transformation Lock-In Allocation Work Management 125

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

Advertising Agencies 92

Advertising Agencies Budget Programs Advertisements Advertising 92

Martech

MAY 24, 2022

Budgets were already locked in before the pandemic spread globally in 2020). Digital channels claim 56% of budgets this year, with social media the top digital channel for spend. Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. in 2018, 2019 and 2020.

Marketing Budget 114

Marketing Budget Paid Search Agency Lock-In CMO 114

Sprout Social

MAY 8, 2017

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. We’ll follow that up with some of the most common social media goals.

Social Media 108

Social Media Media Lock-In Ideal Customer Profiles 108

Content Marketing Institute

SEPTEMBER 12, 2018

The great thing about social media is you can become anyone you want to be. Social media shakedown. The magnitude of social media’s shady side is sending shock waves up and down the digital landscape – starting with the social networks themselves. joderama Click To Tweet. million from its @Twitter account. Click To Tweet.

Social Media 109

Social Media Social Marketing Media Paid Search Agency 109

Customer Experience Matrix

APRIL 1, 2020

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Digilant

APRIL 10, 2020

” Any normal week, I don’t think twice about these messages, removing the notification from my lock screen. Some of my screen-time was spent talking on the phone, texting, checking my email and using Slack; a lot of my time was spent on social media; and – surprisingly very little time was spent streaming shows or movies.

Social Media 52

Social Media Media Cost Per Thousand CPM 52

Digilant

APRIL 10, 2020

” Any normal week, I don’t think twice about these messages, removing the notification from my lock screen. Some of my screen-time was spent talking on the phone, texting, checking my email and using Slack; a lot of my time was spent on social media; and – surprisingly very little time was spent streaming shows or movies.

Social Media 52

Social Media Media Cost Per Thousand CPM 52

Adobe Experience Cloud Blog

MAY 27, 2019

Think of the World Wide Web as your neighborhood, your landing pages as your house, and an SSL certificate as the standard lock on your front door. You’re happy you can lock the front door to keep that home safe, and you’d never really consider not ­ having a lock. You work hard to make your house a home.

Work Management 134

Work Management Marketing Analytics Tools Marketing Management Lock-In 134

Marketing Insider Group

SEPTEMBER 2, 2020

And when a customer starts to trust your brand, they are likely locked in. List-based retargeting involves uploading a list of email addresses to a retargeting campaign – generally on a social media platform like Facebook – and serving ads only to those on that list. Typically, most websites convert 3% of users on their first visit.

Cost per Lead 348

Cost per Lead Urgency Marketing CPL Landing Pages 348

Contently

DECEMBER 10, 2020

We view this as an opportunity to diversify our media spend by looking for platforms that help with awareness and inbound leads. It’s the only way to stay in lock-step with customers to make sure we continue to build the products and provide the services they require. 2020 is a year unlike any other. That was gone.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right.

Brand Identity 129

Brand Identity Branding Lock-In Communities 129

Convince & Convert

MAY 31, 2011

Can social media be measured? For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). The 6 step process for measuring social media. If course it can. But it’s not always easy. Know What You Can Measure.

Social Media 149

Social Media Process Media Correlation 149

Convince & Convert

DECEMBER 25, 2011

Can social media be measured? For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). The 6 step process for measuring social media. – Jay). If course it can. But it’s not always easy.

Social Media 134

Social Media Process Media Correlation 134

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. Social media is becoming more and more of a pay-to-play channel. Why organic social media still matters.

Social Media 97

Social Media Organization Webinar Metrics Paid Social Agency 97

Hubspot

MAY 6, 2020

Once of the most valuable things you can do for your audience on social media is teach them how to do something. In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams. Teach a class.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Schubert B2B

APRIL 13, 2018

Much like the tournament, social media platforms are fast paced environments, where underdogs — often smaller companies — have the opportunity to become stars and new types of content can become king overnight. But winning a championship doesn’t happen by chance and neither does becoming a social media all-star.

Social Media 63

Social Media Social Marketing B2B Marketing Tips 63

Bionic

MARCH 9, 2018

Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts. Media plans are ever-changing, super-complicated schedules.

Media Plans 40

Media Plans Cost Media Lock-In 40

Unbounce

FEBRUARY 17, 2022

At a time when people are watching, reading, and interacting with media across multiple devices, creating a new campaign can seem like a losing battle. An all-in-one social media management tool, Heropost lets you easily track, manage, and post content on social media. Provoke an emotional response or convey a clear message.

Creativity 140

Creativity Advertisements Advertising Campaigns 140

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Aberdeen

FEBRUARY 3, 2023

Watch the video with Aberdeen’s Principal Managing Director Mike Lock walking through these findings. From automating operations and payroll processes to building brand awareness through social media, technology has the power to transform small businesses and help them reach new heights.

Small Business Marketing 75

Small Business Marketing Work Management Budget Programs Business 75

Optinmonster

OCTOBER 29, 2020

Do you want to lock content in WordPress to grow your subscribers? Adding a content locker to your WordPress site is a great way to grow your subscribers and social media followers. When you lock useful content, you’re giving your site visitors a reason to share your content or subscribe to your list. Let’s begin.

Lock-In 85

Lock-In Content Template Custom Publishing 85

Hubspot

JULY 3, 2017

June is typically a time when people start booking vacations and travel, but in the world of social media, the work on innovation never stops. So in honor of Social Media Day, we've rounded up the latest launches and announcements from different social media apps over the last month. 1) Snapchat launched Snap Map.

Social Media 74

Social Media Twitter Media Mobile Advertising 74

Go Beyond SEO

MAY 14, 2022

You hire an intern to manage your social media because young people know social media, right? Locking your business into a yearly salary commitment for a CMO, Marketing Strategist, or even a social media coordinator is antithetical to the needs of many small businesses. You’re not alone. It’s an easy trap to fall into.

CMO 78

CMO Planning Paid Search Agency Lock-In 78