vendor 
Biznology
NOVEMBER 1, 2021
Once in place, companies avoid changing vendors as much as possible. So, when you think about loyalty and retention in the B2B world, the loyalty is baked into the business model. Your vendors are already locked. Here are the loyalty marketing strategies that work best in B2B. But, I say, don’t bother.
Salesforce Marketing Cloud
FEBRUARY 7, 2024
Customers expect businesses to respect their privacy preferences – and by not doing so, can result in reputational damage and loss of customer loyalty. Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. The outcome? Keep up with trends Why is data privacy important?
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Influitive
APRIL 22, 2015
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. Deepen engagement to lock in loyalty. B2B Loyalty, The B2C Way.
Martech
NOVEMBER 17, 2022
Getting everyone in your organization to speak the same language is difficult, especially when your business terminology doesn’t match that of your key software vendors. If you use discount codes for promotions, rewarding loyalty and tracking groups of people who purchase, HubSpot Payments now allows for discount codes. Get MarTech!
Martech
DECEMBER 27, 2022
In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. That’s because the customer will change.
PathFactory
APRIL 18, 2023
This will enable businesses to deliver the right message to the right person at the right time, resulting in accelerated engagement, increased revenue, improved customer loyalty and tangible opportunities to close the attribution loop. “We Then, and only then, do we strategically build a plan to lock eyes with that buyer.
Convert
NOVEMBER 23, 2020
Modern cybercriminals use techniques ranging from ransomware – software that locks you out of your system until a ‘ransom’ is paid – to formjacking – where hackers add a script to your form page which is able to lift customers’ details as they type them in. There are actually a number of reasons for this.
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