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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Customers expect businesses to respect their privacy preferences – and by not doing so, can result in reputational damage and loss of customer loyalty. Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. The outcome? Keep up with trends Why is data privacy important?

Lock-In 59
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Unlocking Growth: The Power of Customer Marketing in B2B

Modern B2B

For SaaS software it’s different. The critical customer-focused programmes Taking an inward look at the touchpoints customers have with you often highlights opportunities to engage more effectively, enhance relationships and build loyalty. This builds trust which is a fundamental component of loyalty.

Insiders

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HubSpot’s October releases: A manager’s guide

Martech

Getting everyone in your organization to speak the same language is difficult, especially when your business terminology doesn’t match that of your key software vendors. If you use discount codes for promotions, rewarding loyalty and tracking groups of people who purchase, HubSpot Payments now allows for discount codes. Get MarTech!

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The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers. And after getting rejected by Apple in assisting with the unlock, the bureau has been flooded with offers from people who said they could get into the encrypted phone. We will have to wait and see.

Loyalty 86
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The definitive guide to SaaS pricing models

Tomorrow People

Because software is physically intangible, companies must put in the extra effort. Many businesses position their product as a cheaper solution to their competitors’ software, but with the same benefits. Typically, you’ll charge users a flat fee per month or year for access to all your software features.

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Well Planned Web and PathFactory Partner To Provide Innovative Marketing Solutions

PathFactory

This will enable businesses to deliver the right message to the right person at the right time, resulting in accelerated engagement, increased revenue, improved customer loyalty and tangible opportunities to close the attribution loop. “We Then, and only then, do we strategically build a plan to lock eyes with that buyer.

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The Rise in Cybercrime: Should Ecommerce Businesses Be Worried?

Convert

Modern cybercriminals use techniques ranging from ransomware – software that locks you out of your system until a ‘ransom’ is paid – to formjacking – where hackers add a script to your form page which is able to lift customers’ details as they type them in. There are actually a number of reasons for this.

eCommerce 105