WebMarketCentral

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Best PR Blog - Vote for Harry!

WebMarketCentral

The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. To vote, scroll down to the bottom where you see the charts and click on "My Creative Team." Let's put Harry over the top!

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Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

It's an interesting model, and one likely to work well for ON24, provided they are able to lock in high-quality syndication partners. Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24.

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TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation

WebMarketCentral

Around the blogosphere, Barry Graubart at Content Matters argues that "TechTarget had previously acquired KnowledgeStorm competitor BitPipe, so they now have a solid lock on the IT white paper and lead gen market." (I On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million.

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Social Media ROI vs. RONI

WebMarketCentral

Every company possesses thought leadership content or subject matter expertise, even if it is only locked up in the heads of employees. Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Does anyone have any experience with BrandX thingamabobs?").

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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

If you don't want the public to edit the pages on your Wetpaint site, as administrator you can lock each one. Social media sites, no longer relegated to just teens and college students, are now the most cost-effective way for a company to drum up international attention.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. A few examples. Start Twittering.

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A Few More Thoughts from Christopher Barger

WebMarketCentral

Following the influencers in any sphere can be a great way to learn what is important there. It can help monitor what's being written about your company, product or service, and help you pick up on which bloggers to follow. He likes Ning , Digg , del.icio.us , Reddit , Facebook , and Lee LeFever's In Plain English videos.

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