[Lock-In] How to Get Sales and Marketing on the Same Page
Internal struggles between sales and marketing are commonplace in organizations of all sizes. Sales and marketing can make beautiful music together in the form of more leads and sales! Tensions abound when sales and marketing leadership are lockedin a battle of wills. This is a guest post by Brad Shorr. Here are a few thoughts on how to make it happen. Work On It.
JUNE 26, 2012 | THE EFFECTIVE MARKETER [Lock-In] How to Get Sales and Marketing on the Same Page