This has manifested in a number of ways including increasing calls for volunteerism, greater individual philanthropic giving, and a negative public opinion of the country's direction. For generations, marketers have devised ways to generate demand, create locked-in recurring revenue customers, and increase profits. Oh yes I'm sure someone from the American Marketing Association or Harvard Business will chime in with “no, marketers are focused on delivering customer value and being the voice of the customer to the company. Comment on Compassionate Capitalism.