Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JUNE 4, 2011

Site visitors from your blog are more receptive to giving up their contact information in exchange for more valuable content that is locked behind registration forms on your Website. Upper management asking you to fill the pipeline with ever-shrinking budgets is a given these days. Marketing does not end with filling the top of the funnel.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Industrial Marketing Today

OCTOBER 13, 2010

In other words, marketing content is locked behind a registration form or as some refer to it as “gated content.”. Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses.

Lead Ranking 60

Lead Ranking Leads Lead Marketing Qualified Leads 60