| | | grow - Practical Marketing Solutions | |  Lock-In | 3 articles |
| Page 1 of 1 | Previous | Next | GROW - PRACTICAL MARKETING SOLUTIONS DECEMBER 19, 2011  Sometimes not having a strategy is the best strategy In a fast-changing competitive marketplace, sometimes not locking into a strategy is the best strategy. One of the most costly mistakes you can make in business is brilliantly executing an obsolete strategy. In my particular field, the dynamics are changing tumultously. Right Right now, building a competency in social media marketing is barely-controlled chaos. | GROW - PRACTICAL MARKETING SOLUTIONS JUNE 23, 2010  Can the social web play a role in customer retention? And is there a way to leverage the social web to keep your customers … even in the extreme case of a commodity market? There is usually only one winner in a commodity market — the lowest cost supplier — except in periods of high demand when supply falls short. But there are ways to lock-in customers even in ugly downturns. Eliminate waste. | | | | | |
| GROW - PRACTICAL MARKETING SOLUTIONS SEPTEMBER 12, 2009 Keys It has nothing to do with business or marketing but it might be entertaining or inspiring to you all the same : ) My wife and I spent this weekend in the cool mountain air of lovely Highlands, NC. As our first hike of the weekend, we chose a trail at the end of a remote gravel road in the Nantahala Forest. In two hours of hiking we did not see a single person either coming up or going down the trail. Our phones were locked in the car (there was no service any way!) The woman stopped, looked me in the eye and said, "Did you lose something?" By the way. | |
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