Now that good times are back, with little apparently learned, we are going to be filling our vacancies, eating lunch out, attending conferences in lovely places and glaring the Hand-Wringers back to the corner. m sad because marketers are inherently lazy and when times are good we fling money in the general direction of our agencies and head out to the gym, secure in the knowledge that our asses are covered and if the campaign tanks, the numbers will probably still be good. Hail Mary marketing rules the day in tough times. How wonderful! The recession is over!