B2B Lead Blog

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Is customer satisfaction really important in B2B?

The B2B Research Blog

An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. This advantage is usually in one of four areas: A better quality product or service. They have a close personal relationship with individuals in the supplier organisation. The third segment are ‘locked-in’.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

It's All About Revenue

That’s easy to find if you are interested in the specifics of data encryption. In the past, setting up TLS was more of a “niche ask” for senders. So, what will those customers see in Gmail now that these additions are live? You can see the broken lock in the top right corner. I am not going to go into a deep dive about TLS and how it all works.

Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

This in turn got me thinking about my presentation on machine learning systems at the MarTech conference in March. This offered the possibility of showing how much employment risk is faced by marketers in particular. In examining the Frey and Osborne paper, I found just two categories that included “marketing” in their title: “Marketing Managers” with a 1.4%

How to Blog for Your Business Using Personality

Writing on the Web

When sharing personal stories with your business readers: Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. (I’ll I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!). Including your personality in business communications doesn’t mean you have to get overly personal.

3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them

Modern B2B Marketing

Author: Lisa Marcyes If you stop and think about it, social media is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. In fact, the growth in global social media users is continuing to climb, with over 76% of internet-using U.S. Jumping in Without a Long-Term Strategy for Growth.

Does Social Media Deliver More Traffic Than Email?

It's All About Revenue

Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic. The average number of opened emails per month grew from 98,001 in Q4 of 2010 to 123,982 in Q4 of 2011 – a 27% increase.

5 B2B Brands That “Get” Storytelling

It's All About Revenue

As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling. Locked in its impressive history are a ton of stories.

The only marketing prediction you need for 2017


and largest publication in the field advertising and marketing. Late October to early February is prediction season in the marketing world. Is email dead, or the most undervalued tactic in your portfolio? One day, your CEO suddenly asks you in the elevator what your plan is for physical content marketing in the 3D printing revolution. For a moment, set them aside.

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How Marketers Should Think About Customer Marketing in the Engagement Economy

Modern B2B Marketing

But now, we exist in the Engagement Economy—a new era, a digital world where everyone and everything is connected—and keeping customers is quickly becoming more important than acquiring them. Smart brands must understand that in order to compete in the Engagement Economy, they must rethink their approach to engaging with their customers. Retention Marketing Is Outdated.

PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]


Funnels, in Miller's opinion, should not exist when the target market is finite because you cannot afford to lose ANY prospects. Much easier to pitch a close colleague than pushing a "name in field" in some outdated or inaccurate database. If they do, I think they’ll find and address the gaps in their leading scoring systems. In Summary. Why did we ask? Part 1.

5 Brands with Highly Successful LinkedIn Marketing Strategies

Content Standard

Instagram and Twitter are locked in a battle to out-Snapchat each other. The organization focuses on international politics and business, and its LinkedIn content is aimed at providing analysis and expertise in those issues. The pieces are curated to make the World Economic Forum a go-to expert in the world of global affairs. World Economic Forum. Google. Mashable.

The night the claustrophobic giant pangolins earned their freedom: collaboration in B2B marketing

Earnest about B2B

“Trapped, like a trap in a trap.” – Dorothy Parker. Hey, sometimes B2B marketing feels like being awkwardly locked in a tiny, airless room with some people you’ve been forced together with, unable to escape unless you find the answers to a series of complex conundrums with aggressive deadlines. You know it is, we’ve all been there. Not for everybody, I know.

B2B Marketing Automation Software for Fast Growing Companies


23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. While it might be daunting, as your business grows you are going to need to take the plunge and upgrade from that entry-level, DIY martech stack to something more robust that will be able to help take you to that next step, whether you’re shooting for $10 million or $1 billion in revenue.

The Rise of Account-Based Marketing, in 7 Charts


There are a lot of buzzy trends in marketing that turn out to be little more than hot air. In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) ABM is a marketing strategy in which the marketing and sales teams focus on courting specific clients, rather than determining their sales pipe based on whatever companies come to them. percent).

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam


For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. And according to Statistica: In 2015, retail e-commerce sales during November and December amounted to $56 billion during the holiday season, up from $46 billion in 2013. Can you believe it?

Marketing Technology Landscape Supergraphic (2016)


I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. You can click on the image above for a larger version — which you’ll obviously need in order to be able to see anything more than a colorful blur. The 5 Stages of Maturity in Marketing Technology Categories.

Content Marketing Advice: Stop Competing with My Children!

Digital B2B Marketing

Today, marketers are locked in a battle for attention. LINK to Augie’s post) However, at the end of the day, my children coming around the corner when I come in the door matter far more. Share your additions in the comments below or with me on Twitter ( @wittlake ). As individuals, we are flooded with more marketing messages than we can consume.

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

It turns out that there are several categories of specialist systems within each subtask, each doing similar or complementary things in slightly different ways. The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation. In fact, most do not. more developments in cross-channel customer tracking.

Tips to Manage the Marketer's Personalisation Dilemma

It's All About Revenue

But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. in a landing page. or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. For instance, if you’ve got ten industry sectors to engage with, you might substitute a case study in your content with a choice of different ones.

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7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)


And today I still love when a confidant shares a secret, or a character in a book reveals something huge, or an industry insider tells their tricks of the trade. There is a lot to be learned in those truth-telling moments. I see these questions come up repeatedly in job descriptions, interviews, or conversations with peers: “What are your favorite digital marketing sites?”.

Breaking Down the Fundamentals of Account-Based Marketing

Modern B2B Marketing

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! In demand generation, it ultimately boils down to two key strategies: Traditional B2B marketing is often done through broad-reaching campaigns. To get this right, you need to work in close conjunction with sales.

Just Because It’s Content, Doesn’t Mean It’s Good

B2B Marketing Unplugged

A few weeks later it was Alex with this observation: “Every decent writer in this city is either on maternity leave or hates me.” Linda has at least some of them locked in a closet. Our days of lavish production values on corporate videos ended in a Songified mush of video for its own sake. They went to work in magazines, and a few stuck around in marketing.

16 Call-to-Action Formulas That Make People Want to Click


Sometimes, you need a little nudge in the right direction. If you have limited space in your CTA button but want something that makes an impact, this is a great choice. Be sure to set the context in the remainder of your CTA so a user knows what they’re starting. The power of the CTA is in that single word free. Print ads use this phrase in mailers and newspapers.

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Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

What’s the key to getting Canada on track when it comes to innovation, creating, growing and keeping companies in Canada? Mi6 Round Ups are published twice a month and feature summaries and opinion on select handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Too many are providing short demo windows and one year lock ins.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

What’s the key to getting Canada on track when it comes to innovation, creating, growing and keeping companies in Canada? Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Too many are providing short demo windows and 1 year lock ins.

Beyond Content Shock: The defining trend of 2015 is Content Ignition

grow - Practical Marketing Solutions

I’d like to share an email I recently received … Dear Mark: I am the founder of a sporting goods company in the Pacific Northwest. In late 2012 we hired a full-time community manager and content producer. In the last 12 months our reach on Facebook has declined by 90 percent. William’s decline in Facebook reach is extreme but not unusual. William B.

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How to Get Sales and Marketing on the Same Page

The Effective Marketer

Internal struggles between sales and marketing are commonplace in organizations of all sizes. Sales and marketing can make beautiful music together in the form of more leads and sales! Tensions abound when sales and marketing leadership are locked in a battle of wills. This is a guest post by Brad Shorr. Here are a few thoughts on how to make it happen. Work On It.

Which TV Show Matches Your Data Utilization Strategy?

It's All About Revenue

In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database. The Walking Dead - You’re not quite sure just how much life your contacts actually have in them. See if any of these resemble your current data utilization practices. Not really.

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Sometimes not having a strategy is the best strategy

grow - Practical Marketing Solutions

In a fast-changing competitive marketplace, sometimes not locking into a strategy is the best strategy. One of the most costly mistakes you can make in business is brilliantly executing an obsolete strategy. In my particular field, the dynamics are changing tumultously. Right now, building a competency in social media marketing is barely-controlled chaos.

The Rise of the Value Management Office (VMO)?

The ROI Guy

And through the process the Value Intelligence as to current prospect costs and true value delivery is squandered or locked in individual prospect records and sales / consulting spreadsheets. Could this be why the #1 revenue growth challenge for B2B solution providers remains “the inability to effectively articulate unique value” for the fifth year in a row?

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. The SEO and calendar features are still in beta and will be rolled out this spring and summer. My main reaction was, what’s new? Let me be clear.

100 Real Pokémon Go Headlines That Will Make You Question Everything


1. ‘Waiter, there’s a Squirtle in my soup’: When Pokémon invade your restaurant (The Washington Post). Cops Called, Eggs Thrown At Hundreds Of Pokémon Go Players In Sydney (Kotaku). How to Type the é in Pokémon Go (Lifehacker). Pokemon Go’ Hunters in South Korea Thwarted by War With North Korea (NBC News). Can you play Pokémon Go in space?

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Structure vs Creativity & Flexibilty

Your Sales Management Guru

Recently I wrote a popular blog that was picked up by a variety of other publications/web site: Sales Management: The Need for Creativity , it covered why sales managers must develop their levels of creativity to solve the multitude of problems they face and the need to assist their salespeople in developing better sales strategies. In the blog I also laid out the 10 actions one can take to improve their personal creativity. In other blogs I have also discussed the need for a variety of formal structured systems that are reviewed and executed on a regular cadence.

All Online Digital Roads Lead to Google Plus


With that caveat, Google’s closing in on its goal of being federated across all of its properties, so be acutely aware. So, I am running full speed into the arms of Big Data to the extent that I recently gave up my Apple iPhone 5 , a superior device, as my primary mobile device in favor of the new LG Google Nexus 5, a terribly-flawed-but-Google-integrated smart phone. Rejoice!

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The Customer Experience Operating System (CX-OS)


All images in this post are courtesy of IDC. In the early days of the martech industry, every application had to be a standalone solution. In addition to the execution environment (email, web, social), they had to have all the underlying services for data, workflows, analytics, reporting, etc. The CX-OS will evolve in a series of stages. But each was also a silo.

Create Jaw-Dropping, Personalized Interactive Experiences With SnapApp’s Spring Release


These days, marketers are on the hook to create a steady flow of interesting content that not only delivers results quickly, but shines in the process and speaks to their audience. Curious to see how your new app will function in the wild? Once you’ve locked in a type, theme, and layout you like, simply click the live preview button to take it for a test drive. .

Are 2016 Messaging Apps Finally the Death Knell for Email?

Content Standard

Her phone in hand, she considers hitting “Tap to snooze.” Still lying in bed, one eye open and the other squinting at the screen, she figures: Why not? Some people claim to be steadfastly against this routine—we all know people who swear they don’t check their messages first thing in the morning. I won’t check new messages first thing in the morning.