Writing on the Web

JANUARY 21, 2015

Here’s a suggested list of must-have items for any small business professional who wants to use a blog for getting business. Typical clients page : who do you work with? Testimonials, showing social proof of what happens as a result of working with you. Top blog lists. A way to see and hear you with a video clip.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

FEBRUARY 17, 2016

Offer them something for free in exchange for adding them to your list. The more you address their issues, their problems, and their interests, the easier it will be for readers to find you and the better your site will work for your business. Do you have a different approach that works well for you? Know their mindset.

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

MAY 30, 2016

Here’s a suggested list of six must-have items for any small business professional who wants to use a blog for business. Typical clients page: who do you work with? Testimonials , showing social proof of what happens as a result of working with you. Typical clients page: who do you work with? Branding and Your Blog.

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

JUNE 27, 2011

I just started making a list of main points and then writing out a couple of sentences on each item. I think I got the idea from Jeff Herring, The Article Guy , who said if you can write a 7 item grocery list, you can write a good article. I fell in love with the “Make a List&# writing school. Make a list of 5 main points.

Autoresponders 100

Autoresponders Digg Press Paper 100

Writing on the Web

JANUARY 9, 2014

Make a List. A great exercise for discovering how to start your expert ebook writing is to simply make a list of three to five things that bug you. And yet, with many experts I work with , I find they are so immersed in their field they have a difficult time identifying topics that appeal to readers. Unique about your ideas?

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

SEPTEMBER 27, 2011

Her blueprint for creating simple copy that works to market your products and services is clear. ” Previously I wrote about how one of my clients hadn’t realized all the benefits of selling her original art-work cards online: Writing Web Content that Gets Result: A Simple Blueprint. How frequently to publish.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

JULY 9, 2014

I have written a “Shortcuts” list of questions to ask yourself when planning your e-newsletter and you can access it for free here. Without rewriting the entire article, this could be accomplished by writing an introduction using “I” and talking about the work she does with clients. People don’t want to be on mailing lists.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

FEBRUARY 5, 2014

Don’t skip researching your readers simply because you already have 20-30 years of working with people like them. Do you think Daniel Kahnemann rests on his ground-breaking work in Behavioral Economics ? For example, my blog WritingontheWeb.com is listed under Content Marketing. No, he does not.

Research 100

Research Aggregators Press Social Networks 100

Writing on the Web

JUNE 7, 2012

Make a list of key words , categories, and topics that should be addressed in order to solve these problems, and that you’re qualified to write about. Make an editorial calendar for your blog that covers all the topics and categories you listed. When Business Blogging Works Too Well… Ghost Blogging for Executive Coaches.

Blogger 100

Blogger Class Business Blogging Order 100

Writing on the Web

JANUARY 3, 2014

All that’s standing between you and published author status is a little time and work. List, define, and elucidate the key problem people experience with this topic. Describe solutions, traditional approaches and why they don’t always work. I’m sure the list is incomplete. So let’s get busy.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

JULY 12, 2011

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Note : Not sure how keywords work? Embrace the list.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

OCTOBER 25, 2011

However, readers are still hungry for solutions and are looking for trustworthy professionals to work with. Here are a few suggestions to think about: Sit down and try to figure out what you need to do the most to get best results, make a list of your content marketing strategies. Add to this list by leaving a comment.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

DECEMBER 31, 2014

But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. What goals have you identified for your blog and website for 2015?

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JANUARY 23, 2013

Then I make a list of solutions or suggestions. Here’s my list for this post: Put yourself in a good mood, a creative one. Include a bulleted list of action steps, and a call to action. Call me (858-224-5886) and let’s talk about how to make your blog work for your business. Want to know more?

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Writing on the Web

DECEMBER 19, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. I may soon be off the list entirely. List now defunct, but you get the point!).

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

Writing on the Web

JUNE 12, 2014

Make a list of keywords , categories and topics you’re qualified to write about and that must be addressed to solve the problems of your readers. When I’m working with my clients on their blogs, I often find their content is all over the map. Re-read point number 2 on the list of 5 tips. => What makes you uniQue??

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

MARCH 5, 2015

So here’s a tip for saving time writing on your blog: Write something you’re already working on. Your own ‘to-do’ list. What types of projects are you working on? These types of projects can easily turn into a blog post: Emails. Speeches, presentations. Outlines for classes, teleseminars.

Business Blogging 100

Business Blogging Business Class Conference 100

Writing on the Web

MARCH 30, 2016

The clients on his list loved “his” newsletter, and he got many responses. Let me know how it works for you: connect with me on LinkedIn. You see, it doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. You’ve got to connect with readers in emotional ways. .

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

JUNE 4, 2015

All that’s standing between you and published author status is a little time and work. List, define, and elucidate the key problem people experience with this topic. Describe solutions, traditional approaches and why they don’t always work. An expert ebook is a longer version of that report and can easily be sold on Amazon.

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

JULY 16, 2014

Once a month, I share insights on leadership books, suggest books you might want to read, provide coaching insights for your work, and help us see patterns and similarities between books. So what works for you with your email newsletters? Synopsis of a leadership book and article. Favorite resources for online marketing I like to use.

Newsletter 100

Newsletter Opinions Work Management Distribution 100

Writing on the Web

JULY 20, 2010

And now this comes as a special honor, to be included on your list of Top 100 Multiple Income Streams Women. Here’s what Milana tells us about why she created this list: Although Internet marketing and information marketing is still dominated by men, there are many women who are building their multiple income streams empires.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

FEBRUARY 17, 2014

An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” ” Hall lists five elements that end up being neglected in ghostwritten leadership content: Their unique personal experiences. “Ghostwriting content is not inherently bad. . Their personality.

Thought Leadership 100

Thought Leadership Content Loyalty Hubspot 100

Writing on the Web

SEPTEMBER 30, 2015

I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients. How are you doing on your business blogging strategies for 2015 ?

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

SEPTEMBER 23, 2010

Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. Do you show them examples of results from your work? Are you regularly reporting out case studies that provide proof of what works for real people? Think about it.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

MARCH 26, 2015

Certainly client lists are important. However, when I work with clients to improve their blog, I don’t often see them telling their story well, if at all. Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. But so are you.

Storytelling 100

Storytelling Barriers Blogger Planning 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. This week I wrote about how one of my clients hadn’t realized all the benefits of selling her original art-work cards online: A Simple Blueprint for Writing Web Content that Gets Results. Each benefit can be attached to a problem.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

JANUARY 7, 2014

What common solutions exist and why they don’t always work? In brief, it’s a process for creating products and services that work well for the end users. You create your design to help people achieve their goals in ways that will work for them. What new ideas and solutions can you share (challenge the status quo)?

Blast Campaigns 100

Blast Campaigns Design Course Buy 100

Writing on the Web

FEBRUARY 5, 2013

How to Use Send Out Cards" src="[link] width="417" height="77" title="Relationship Marketing Messages that Work: How to Use Send Out Cards" /> Relationship marketing is getting simpler with inexpensive tools. I’m someone who puts off marketing (apart from blogging) until after I finish my client work. I keep remembering it.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

APRIL 13, 2016

It is very unlikely that a purchased list would focus on your niche, or ideal client. Paul Wilberforce is a professional social media marketer working with clients around the United Kingdom. Did you know it is now possible to buy followers and likes from certain social media networks? Author Bio.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

MARCH 28, 2012

Your blog works as an extension of your website, so provide more information than customers would receive from the product page. Find qualified people to work for your business by recruiting applicants via your blog. Use relevant keywords in blog posts, and track whether it’s working by using website analytic applications.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

JULY 4, 2012

I like to use Shareaholic.com as it enables you to list as many of the social media icons you’d like. Each tool has a purpose and if used correctly, they all work together. Serenity Services is dedicated to giving you more time and energy to work on the things that matter most to you. Don’t rely on just one.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

DECEMBER 3, 2010

Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income. You will find that many people will read your blog posts from FB, comment, subscribe to your list etc. Share your blog posts. Tweet This!

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

JUNE 1, 2010

Maybe it’s just me who doesn’t think happy people in business suits working together are compelling, but I don’t think so. Or how watching a Lakers game gives you 5 ideas for improving virtual team work. Make use of numbered lists in your headline (see examples on this blog, as above…). Use cartoons.

Eye-Tracking 100

Eye-Tracking Comparison Traffic PR 100

Writing on the Web

JUNE 17, 2016

If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. Take your verified list of broken links. Are you keeping your business blog fresh? This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links.

Business Blogging 100

Business Blogging Business Domain Blogger 100

Writing on the Web

OCTOBER 31, 2012

A good-looking professional blog or website will build a marketing list. Why doesn’t this always work? When Business Blogging Works Too Well… All the other reasons pale in comparison: My business needs a good website/ blog to look professional. My company needs to build credibility and trust.

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

JUNE 20, 2011

Write first before you open email or your list of things to do. Before you go to bed and fall asleep , remind yourself which writing tasks you want to work on in the morning. Leave your desk relatively uncluttered when you stop working at night so that in the morning you can start writing without distractions. (If

Tips 100

Tips Digg Buzz Creativity 100

Writing on the Web

AUGUST 21, 2014

Other times a good hook works better. 7 Classic “List” Headlines. Be original and offer insight. Create shareable content – Don’t be a bore. A Great Headline. Sometimes saying what you mean is the best route to attracting readers. Read more about my painful experience with hooks, here.) Cool Tools for Today’s __. Good News for __.

Business 100

Business Sample Business Blogging Budget Programs 100