What Works - What Doesn't

JANUARY 4, 2022

When Adrian Jones became the sole enterprise architect for fast growing diagnostics giant SYNLAB in 2018 he knew the traditional, bureaucratic approach to EA he had seen in the past wouldn’t work. Within 15 months, half the time Jones reckons a traditional EA process would have taken, insights from SYNLAB’s EA effort are helping the €2.6

Enterprise Management 65

Enterprise Management Work Management Vendors Cost 65

What Works - What Doesn't

OCTOBER 5, 2021

Don’t make a chief information security officer sit through a list of headlines about recent breaches, or a development manager listen to statistics about software failure rates. Bare lists of customer logos. Bare lists of brand name partners. If they don’t quickly “get” your message, you’ve got more work to do.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Advertising Agencies 65

What Works - What Doesn't

OCTOBER 13, 2021

He used his experience to list six reasons the current very light/very small “air mobility” market will collapse. They range from investors ignoring the high capital costs of the aircraft to a lack of serious engineering work to the human tendency to believe hype – all illustrated with detailed examples.

Thought Leadership 65

Thought Leadership Work Management Marketing Management API 65