KoMarketing Associates

AUGUST 31, 2022

View the full list of automatically collected events.) . You’ll see a full list of events. Now click Conversions under Events, and you’ll see the new conversion added to your list: . Now click Conversions under Events, and you’ll see the new conversion added to your list: .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

APRIL 6, 2021

In terms of engagement, webinars (53%) have been the most successful for B2B marketers who have been working on generating qualified leads. Lead nurturing campaigns (40%), case studies (30%) and videos (29%) also made the list. This was followed by content marketing (60%), sales enablement (48%) and personalization/customization (43%).

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

KoMarketing Associates

APRIL 22, 2020

What works for one company might not work for another and if we are being honest, what worked for one company last year might not be what works for that same company this year. Make a list of the things you need done that you just haven’t had time for and start allocating those items to your team. Or is there?

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

JUNE 30, 2021

They’re all important enough to make your short-list of lead generation metrics. B2B marketers were asked what the most effective metrics used to measure lead generation quality were, and they listed them accordingly: So as you look over which B2B lead generation metrics you’re tracking, think about lead quality.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

MARCH 12, 2019

We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day. Especially now that rich answers and other search features have pushed the organic listings down. Sometimes, 1 + 1 = 3.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

MAY 13, 2020

Google says “featured snippets are special boxes where the format of regular listings is reversed, showing the descriptive snippet first.” In translation: If you want to appear in Google featured snippets, you have to get out there, do some research of your own, put on your content marketing hardhat, and get to work.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

MAY 6, 2020

Using list-based posts on social media outlining the features of an upcoming event is an excellent way to quickly and clearly show your target audience the importance of their attendance. For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. What will be the benefit? Why is it worth it?

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

APRIL 9, 2019

So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. A great negative keywords list is an essential part of ppc campaign optimization, especially if you want quality leads. SpyFu, for example, can give you great ideas for your negative keyword lists.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JULY 7, 2021

Despite the fact that marketers work to gauge the impact of their strategies, new research suggests that there is still room for improvement in terms of determining a return-on-investment (ROI). In terms of the most difficult channels to analyze for ROI, social media marketing (47%) tops the list.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160

KoMarketing Associates

AUGUST 25, 2020

Although B2B marketers are constantly working to achieve their top objectives, new research suggests that many of them have few ways of measuring their overall performance and impact on their organizations. About 42% claimed that there simply aren’t enough resources, while 36% believe that data is a mess.

Paid Search Agency 194

Paid Search Agency B2B Marketing Planning Companies 194

KoMarketing Associates

JULY 31, 2018

Even if you don’t want to narrow your presence to your local area, many organizations still prefer to work with someone local, so that is what they’ll search for. This is also the case with the other platforms listed here.). Some organizations and newspapers have their own business listing platforms. Citysearch. Best of the Web.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

AUGUST 21, 2018

For the purpose of this post, we are going to assume a keyword set is already in the works or one has been established for your organization. For more information on building a keyword list from the ground up, give the following posts from my KoMarketing colleagues a read through: How to Generate New Keyword Lists and Ideas.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

APRIL 25, 2017

Facebook Lookalike custom audiences take a contact email list you upload and creates a new audience based on your list that is similar to the people on it. Work Demographics. With B2B being the focus of your business, there are some terrific methods to reach others in business, using work demographic targeting.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

MAY 25, 2022

Does Google Ads Work for B2B? . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

MAY 30, 2018

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. Customer / Prospect Prioritization. Influencer Marketing.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

DECEMBER 12, 2019

It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Post job listings under showcase pages. LinkedIn currently has about 660 million users on their site, according to their about page. Career feature pages.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

JANUARY 23, 2018

Let’s say you do marketing for an accounting firm that works with mid-size companies in Boston. It’s darn near a work of art. This echoes similar research from Forrester, too – they found that only 31 percent of marketers use journey maps in their work. And just throwing random acts of content at people… probably isn’t working.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

MARCH 3, 2020

Sending only one ad to a huge audience may of worked 10 years ago, but now ads need to be specifically tailored to the individual to help make a sale happen. Similar audiences to a remarketing or email list. Customer email lists. Define Your Audience. Targeting options include: Users who have been to the website.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

DECEMBER 7, 2017

Through tactics like video, multi-platform advertising, and better audience research, it’s possible to reach more of your B2B audience without reinventing the same old tactics, like direct mail or tradeshows, that haven’t been working for you. to see what best works for your customers. Target Users Where They Hang Out.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

FEBRUARY 15, 2018

While this works for many types of businesses, B2B customers typically expect a higher level of support than an automated message. While it does require a human to actually send the emails (if they haven’t put you on a mailing list without your permission to further automate it), the text itself is very automated.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

MAY 3, 2018

This list is structured to work progressively down the left-hand navigation within Google Analytics. Pro Tip: Prove that Social is working for more than just engaging your audience but also driving Users that convert on site. The above list of reports provides day-in and day-out value for B2B marketing measurement.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

NOVEMBER 16, 2017

With the holidays nearly upon us, you’re likely planning meals, making lists of gifts to buy, coordinating family visits, and much more. Once the keyword list has been finalized (including long-tail varieties), start grouping them into themes. The same type of stress can happen if content strategies aren’t ready for the year ahead.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

JANUARY 9, 2018

Many organizations work with internal or external communications teams who are responsible for developing bylines, press releases, and mentions…all things which may or may not include links. While your DemandGen team may not have an immediate impact on SEO, working together to create assets and campaigns that tie together can.

Guidelines 201

Guidelines Organization SEO B2B 201

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Exclusive content is a great way to grow your email list, as you are offering something immediate that the user can receive instantly. Gathering Leads for Sales.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

NOVEMBER 18, 2020

Whether it’s completely changing the messaging of a campaign, or simply figuring out how to work from home, the challenges have been real. In order to utilize this feature, you will need to run a campaign that targets a company target list. Ad Engagements. Website Visits.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. While being two of the easiest tactics to execute or find a vendor to execute, social media and email marketing were near the bottom of the list in terms of ROI.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

KoMarketing Associates

JULY 10, 2018

If we want to grow up, if we want to be seen as invaluable, as a core part of the strategy, or even to get paid more, our work has to be tied to results. As content marketers, it’s time to admit to ourselves that we have some work to do and in order to take it to the next level, we need to focus on these three things. Integration.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

KoMarketing Associates

SEPTEMBER 16, 2020

These graphics show what’s possible, but before you start thinking about which companies to include on those lists, consider our next point. This may require several weeks of work before your data is organized and updated enough to implement even a starter account-based marketing program. Clean Up Your Data. ABM runs on data.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Drip campaigns are targeted, scheduled email campaigns that go out to your list over time. Drip Campaigns. Regular Newsletters.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

JUNE 25, 2019

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. Quora also prefers users to be extremely transparent about who they are, past experiences, and who they’ve worked for.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

DECEMBER 19, 2017

Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance. How we assisted our clients : We work with our clients in a number of different ways, ranging from content consultation (optimization of posts, topic development, etc.) Final Thoughts.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

APRIL 10, 2019

As marketers work to achieve a number of goals, including customer satisfaction, new research suggests that the list of buyer demands continues to grow. white paper from Televerde recently shed light on how marketers and sales teams are working together to achieve similar objectives.

Marketing Report 128

Marketing Report Customer Satisfaction Paper Custom Publishing 128

KoMarketing Associates

AUGUST 7, 2018

A couple of those tests worked. Maybe not everything you tried worked, but some of it did. But we can share some ideas and principles that could help you re-imagine how your sales funnel works, or how people think of and interact with your brand. Minimalism works well for conversion rate optimization. Your boss is happy.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

AUGUST 28, 2018

This list is historically generated through research associated with product and marketing collateral, competitor and industry insights, and interviews with key personnel and business stakeholders, among other resources. ”, best practice pages, definitions, or lists of examples? A Keyword-Based, B2B Buyer Journey Mapping Example.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

SEPTEMBER 27, 2018

One of my favorite ways to do this is by creating public lists on Twitter. For example, a list like Top Influencers in Digital Marketing can serve as another way to grab their attention, while making it easy to monitor activity for potential engagement. You’ve worked hard at creating these resources – don’t let them be forgotten.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

SEPTEMBER 8, 2020

But none of those things happen without work. Make sure you’ve checked every one of them off your to-do list. Confused people will skip over your profile and move on to the next person in their list. I’ve found this works especially well on Fridays. And LinkedIn is good for much more than just job seeking.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. Let’s get to it.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204