Industrial Marketing Today

MAY 15, 2012

70% of these companies use email marketing to in-house lists as compared to 57% using social media. To make email marketing and social media work together where the whole is greater than the sum of its parts, requires a lot more planning and careful implementation than just adding social media buttons to your email campaigns.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Industrial Marketing Today

OCTOBER 2, 2010

Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. WHAT : What do you expect your list to do? The second challenge was to grow the in-house email list of 75,000 names that were mainly dormant.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 6, 2011

Yup, social media does work in the industrial sector, sometimes. In 2008, 78% of the respondents agreed that the results at the top of a search list were probably bought and paid for, regardless of relevance. BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

APRIL 2, 2012

She lists five things that you must consider before jumping on the infographics bandwagon. Viral content is extremely popular in consumer marketing and it can work just as well in industrial marketing with some tweaking. There are several articles that have been written about the “Do’s and Don’ts” of infographics.

Top of Funnel 60

Top of Funnel Ideal Customer Profiles Content Marketing Planning 60

Industrial Marketing Today

MARCH 23, 2012

If you are not convinced, take a look at these two findings from two different research studies done by GlobalSpec: 48% of industrial professionals spend six or more hours per week on the Internet for work-related purposes and 28% say their time on the Web for work is more than nine hours a week.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

MAY 26, 2011

I’m sure that’s not by accident but the result of forward thinking and a lot of hard work on the part of content marketers in those industries. Seeing how things work in a real world or simulated application is an engineer’s version of “show me the money.”. These B2B marketers seem to have a bottomless well of content to tap into.

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Industrial Marketing Today

OCTOBER 17, 2010

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. However, my client wasn’t inclined to do all that extra manual work. Here’s how: : Log into Google Analytics.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Industrial Marketing Today

APRIL 15, 2011

I found it quick and easy to search through the more than 67,000 categories listed in their CAD library. Working with PARTsolutions to deliver 3D Part Catalog Technology continues to benefit our business and bottom line.”. That was back in 2005. I’m sure that number has grown significantly since then.

Lead Ranking 60

Lead Ranking Work Management Lead Scoring Marketing Management 60

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. Obviously, whatever they are doing is working to post those kinds of numbers despite the recession.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. Obviously, whatever they are doing is working to generate those kinds of numbers despite the recession.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Industrial Marketing Today

AUGUST 26, 2011

Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. Engineers usually refer to a list of approved vendors when they need to source industrial products. I agree that there is a lot of truth to all those findings. That is not always the case in the industrial sector.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Description and Keywords Meta Tags – the first one is relatively important because search engines use it as a description for your blog post or page when listing it. Please share them here by leaving your comments.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 14, 2010

You can see a working example on my client, Schulte Building Systems’ site. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits. I encourage you to add your own ideas to my list of seven. Think carefully before you jump into either one of them.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

NOVEMBER 14, 2010

The “to do” list for design optimization must include the important market requirements.”. To apply that quote in his work, Dr. Norr says, “ Once I understand a customer’s pain, I can point out how specifically my expertise can eliminate that pain. The truth is the better mousetrap does not sell itself.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. You’ll receive your first issue immediately even if it is 2:00AM on a weekend.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. BTW, this post is a working example of content curation. Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Content Marketing Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

In order to get on the buyer’s short list as early in the buy cycle as possible, your B2B website needs to provide relevant information that your prospects are looking for. So the pricing page is working to some degree in eliminating prospects who decide strictly on price. This was second only to downloading product data sheets.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 4, 2011

In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. Building this kind of thought leadership and online credibility helps you grow your list of new prospects and leads. If so, how well is it working for you? Does your company use a blog? Share your thoughts here.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Industrial Marketing Today

APRIL 9, 2012

Sure, there are plenty of blogs written by die-hard tree huggers and other environmentalists with their own agendas but the list of blogs on hydraulic fracturing from companies and organizations reads like the “who’s who” of the E&P industry. Google the search phrase hydraulic fracturing blogs and it will return 2 million results!

Social Marketing 60

Social Marketing Social Media Paid Search Agency Youtube 60

Industrial Marketing Today

JUNE 17, 2011

Make a business case for content marketing being a sales enabler and that sales and marketing can work together as a team. Assure them that they will retain ownership of their contacts list and you won’t abuse their permission (bombard contacts with irrelevant emails).

Paid Search Agency 60

Paid Search Agency Content Marketing Companies Marketing Budget 60

Industrial Marketing Today

AUGUST 24, 2010

The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). Grow your in-house list by implementing a lead generation tactic. You’d arm them with information about your products and how people use them.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Industrial Marketing Today

NOVEMBER 17, 2010

However, it works very well in Miller’s case because customers’ needs trump marketing theory. Online lead generation is done via a newsletter sign-up form and a shopping list generator that is automatically sent to a local distributor for fulfillment and support. At least I couldn’t find any. Content takes care of branding too.

Co-Registration 60

Co-Registration Content Marketing Paid Search Agency Content 60