Remove list work

Customer Experience Matrix

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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

The fraction of survey respondents who said they work in a martech department has more than doubled since the last survey, which was the first that listed martech as an option. Privacy was also listed in the CDP benefits question for the first time. Both of these items are on the RealCDP requirements list.

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MarTech Plot Lines for 2021

Customer Experience Matrix

I have a list of long-running stories that I follow, and keep an eye out for items that illuminate them. Deep State conspiracy theories are out of bounds but you’re welcome to speculate on the actual author(s) of the works attributed to “ Scott Brinker ”. remote work is here to stay. I’ll share some of those below.

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Build vs Buy Your Customer Data Platform?

Customer Experience Matrix

The two big ones are: most of the work in deploying a CDP is in data collection, which includes identifying source systems, understanding their contents, deciding which elements to include, and defining transformations to make the data usable. This work is the same whether you’re building or buying.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

Food, healthcare, and, yes, toilet paper were high on their shopping lists. More social media consumption was one answer, with Facebook and Youtube heading the list. Job Listings There’s also an intriguing little niche of companies offering job information. At the moment, half the companies on the list are hiring.

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Here's a Game about Building Your Martech Stack

Customer Experience Matrix

As coronavirus forces most marketers to work from home, I’ve also been pondering ways to deliver information that are more engaging than traditional Webinars and, ahem, blog posts. I’ve put a working version of this in a Google spreadsheet that you can access here. That’s about all the enthusiasm I can hope for, I suspect.

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Don't Misuse Proof of Concept in System Selection

Customer Experience Matrix

But feature lists alone are never enough: even if buyers had the knowledge and patience to precisely define their actual requirements, no set of checkboxes could capture the nuance of what it’s actually like to use a piece of software for a specific task. This is more work than use case demonstrations but gives much more complete information.

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Data Security is a Problem Marketers Must Help Fix

Customer Experience Matrix

Insecure work-from-home practices during the pandemic only add new risk. But marketers can still ensure their own teams are careful when handling customer data (see this handy list of tips from the CDP Institute). One bit of good news is that CIOs are spending more on security , prioritizing access management and remote enablement.