Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions
Customer Experience Matrix
SEPTEMBER 18, 2023
The fraction of survey respondents who said they work in a martech department has more than doubled since the last survey, which was the first that listed martech as an option. Privacy was also listed in the CDP benefits question for the first time. Both of these items are on the RealCDP requirements list.
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