Cintell

APRIL 30, 2019

The key next step in your persona strategy is matching and appending your contact list to your different persona profiles. Combining both data and behavioral indicators provides a comprehensive view, which allows you to consistently score your customer listing and prioritize your accounts and find the right time to engage your customer.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

JULY 3, 2018

Check out this list of the main information sources used by buyers along the purchasing journey: Customer reviews clock in as the second most popular information source, leading us to ask why. Reviews allow buyers to see both pros and cons of the product, and to get an understanding of how the product works for people like them.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

NOVEMBER 9, 2015

I worked on developing our buyer personas and learned a great deal about our buyers. We share personas, or information about our buyers with the rest of our company in more ways than I can list. Otherwise, you are not going to attain your goals and that means in sales, in marketing, in customer satisfaction…everything.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100