Chris Koch

SEPTEMBER 17, 2010

For many B2B companies, idea marketing is a check box on a marketing list. They think up all the different things that magazines offer to readers and then make a list: Surveys? The publishing model of ads next to content won’t work, of course. Idea marketing as checklist. Interviews with industry luminaries? What does it mean?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Chris Koch

NOVEMBER 11, 2011

I recently did a search on some well-known B2B technology brands and compiled their taglines in the list below. Working with clients, not just for them. Not that the defenses were much more than Maginot Lines to begin with. Many of these companies compete with one another. Passion for building stronger businesses. The power to know.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

NOVEMBER 11, 2011

I recently did a search on some well-known B2B technology brands and compiled their taglines in the list below. Working with clients, not just for them. Not that the defenses were much more than Maginot Lines to begin with. Many of these companies compete with one another. Passion for building stronger businesses. The power to know.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

JULY 31, 2009

Both marketing and sales should work together to reduce CPOD because that’s what really matters in terms of marketing’s contribution to the business. What would you add to this list? We should be measuring revenue and what Julie calls the Cost per Order Dollar (CPOD). Get adult supervision. Tweet This Post.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Work Management B2B Sales 100

Chris Koch

OCTOBER 7, 2011

When we asked buyers how important good ideas are to the buying decision, 58% of executive-level buyers (people buying more than $500,000 worth of IT services at a pop) say that it is important or critical for making it onto the short list of providers. Someone somewhere latched onto that and declared that blogs don’t work.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

When we asked buyers how important good ideas are to the buying decision, 58% of executive-level buyers (people buying more than $500,000 worth of IT services at a pop) say that it is important or critical for making it onto the short list of providers. Someone somewhere latched onto that and declared that blogs don’t work.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

JUNE 26, 2009

You may have to adopt a more split business personality (and do more work). You stand a better chance of learning more about how to accomplish your goals at work if you can engage with a community of people that face all the same challenges you face. Either we turn out to have nothing in common or they try to hit me up for work.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

JULY 31, 2009

Both marketing and sales should work together to reduce CPOD because that’s what really matters in terms of marketing’s contribution to the business. What would you add to this list? We should be measuring revenue and what Julie calls the Cost per Order Dollar (CPOD). Get adult supervision.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Work Management B2B Sales 100

Chris Koch

DECEMBER 23, 2009

The bad news is that gaining real insight from that data is difficult—though a horde of software developers is working on it. But the developers acknowledge that using computers to determine the tone of human conversation is still a work in progress at this point. Assign a response. Track propagation. Collective Intellect.

Social Media 100

Social Media Tools Media RSS 100

Chris Koch

AUGUST 13, 2010

The first review I saw listed under the search was entitled, “OK to work for, but watch your back.” In a piece on SiliconValley.com, they interviewed the CEO of Glassdoor, who was able to offer an assessment of Hurd’s reign based on over 1000 reviews of people who work there. Nothing like faint praise.

Social Media 100

Social Media Media B2B SME 100

Chris Koch

JULY 10, 2009

Increased lead generation” was farther down the list—24% are seeing it. He argues that putting a data form in front of a prospect displays a lack of confidence in the quality of our work and at worst drives people into the arms of competitors. In our recent Web 2.0 efforts so far (by 67% of respondents). for at least that long.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. Two of the companies I spoke to for my report use analytics to determine which marketing tactics are working and which ones aren’t. So you have to start with the bigger process picture.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. Two of the companies I spoke to for my report use analytics to determine which marketing tactics are working and which ones aren’t. So you have to start with the bigger process picture.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Chris Koch

OCTOBER 6, 2009

And the publishing process works better than the marketing content development process because the publishing process developed without an overlord (e.g., Magazines develop a short list of topic areas that matter most to their readers and hit those topics regularly as part of the issue planning process.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

And the publishing process works better than the marketing content development process because the publishing process developed without an overlord (e.g., Magazines develop a short list of topic areas that matter most to their readers and hit those topics regularly as part of the issue planning process.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. I also think there’s a piling on factor in G+.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. I also think there’s a piling on factor in G+.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

JUNE 16, 2009

I don’t think much of blogs that just post links to other stuff, unless the links are organized into useful lists, which take time. Twitter for business fills a learning gap that blogging used to fill but from which most good blogs graduated from early on: linking. I think blogs are for thinking, not linking.

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

DECEMBER 28, 2010

Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. The problem is not with employees or with the communications technologies, it’s with the premise that employees come into work determined to waste time. General Marketing.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

DECEMBER 16, 2011

Because if they’re searching for it and they work in marketing they are misguided. S(blank)0 is usually part of a list in the bio, like “Life, love, boldness, $$$, and S(blank)0. (I’m breaking up any possible “keyw#rds” in this post to keep it from going to anyone except those who really want to read it). Let me explain.

Wikipedia 100

Wikipedia Opinions CAN-SPAM Search Marketing 100

Chris Koch

DECEMBER 16, 2011

Because if they’re searching for it and they work in marketing they are misguided. S(blank)0 is usually part of a list in the bio, like “Life, love, boldness, $$$, and S(blank)0. (I’m breaking up any possible “keyw#rds” in this post to keep it from going to anyone except those who really want to read it). Let me explain.

Wikipedia 100

Wikipedia Opinions CAN-SPAM Search Marketing 100