Avitage

MARCH 15, 2016

This kind of work produces many work products. And for actionable next steps, a carefully considered and prioritized list of content that was required to support those use cases was also developed. The VP was excited to share with me the opportunity to leverage the work we had just completed. Two relate to this story.

Marketing & Strategy 120

Marketing & Strategy Content Paid Search Agency Marketing Prospects 120

Avitage

JUNE 3, 2015

They must do this of course, without the legions of content marketers who’s primary day job is to create content, deploy content to well-honed lists and social channels using marketing automation systems and related social media technologies. First, because in most B2B business models, sales people must still generate 60-90% of leads.

Lead Ranking 120

Lead Ranking Content Lead Scoring Sales Qualified Leads 120

Avitage

MARCH 7, 2012

We are working with several clients to help them improve their lead nurturing program to deliver a higher volume and quality of sales ready leads to the outside sales team. We have found a tendency on the part of Inside Sales to conduct their work from what I would term a traditional mindset.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Telemarketing Lead Qualification 120

Avitage

JUNE 13, 2012

We know from blog work this content must be created consistently. White papers, webinars, or any other of the Content Marketing Institute’s Content Marketing Playbook that lists 42 ways to connect with customers? Blogs have emerged as the best way to create for content marketing. They are foundational to this endeavor.

Video Marketing 120

Video Marketing Content Marketing Best Practices Content 120