Anything Goes Marketing

JANUARY 26, 2010

Because the process is automated, with marketing automation, you just need to define your list criteria and business rules once and the program manages the rest for you. Here is an example and you tell me which heading works better if you’re a CIO: A. Tips To Engage and Reengage Email Subscribers Good for you!

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Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

APRIL 5, 2009

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. For more tips on improving your webinar campaigns see Paul Teshima’s excellent post Four Practices to Increase Webinar Effectiveness.

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Anything Goes Marketing

SEPTEMBER 13, 2009

The goal of this post is not to criticize the great work by the MarketingSherpa folks but rather to provide feedback and start a discussion on the types of benchmarks that should be included in future reports – especially when we’re talking about b2b marketing. Database Accuracy Metrics.

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Anything Goes Marketing

DECEMBER 15, 2008

The bottom line is that the marketing team needs to promote events but the more emails that are sent may lead to list attrition. These items really should work together. Let's assume that the marketer may not know all of this information just yet. My recommendation is to use the right messaging based on what you know about the contact.

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Anything Goes Marketing

JULY 23, 2006

I've evaluated a bunch of corporate blogs from fortune 500 companies and I've listed out the bottom 5 that I've found and why. I plan to revisit this subject over time so please don't consider this list as permanent. My criteria for a good blog is based on the following: appearance, content, purpose, frequency of posts, and traffic.

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Anything Goes Marketing

APRIL 30, 2006

Email Creative Design There are also some other interesting concepts regarding how you should design your B2B emails: "Email templates that work are increasingly simple. That means your Web banners, POP displays, print ads, TV and radio commercials, and direct mail campaigns to rented lists should be "promotional" in tone.

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

MARCH 8, 2009

In my recent travels to Atlanta, I posted the following after I just arrived in the city and was doing some prep work from a Starbucks: Visiting clients in Atlanta. Now to get down to work. This is helpful as I can keep track of people I work with and clients and partners have a greater insight into my travel schedule.

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Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". Cold Calling Works. Sales and marketing can work together. Sales and marketing can work together. Lets repeat that.

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Anything Goes Marketing

JULY 20, 2006

remove those dead addresses from your list. But I work so hard on them! In addition, with Outlook, you can typically see the first few lines of text before opening the email. Don't forget about the content! Here are some other choice lines that scream out OBVIOUS!!!: Oh, yes 70% is not 100% - thanks for pointing that out! They don't?

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Anything Goes Marketing

AUGUST 29, 2006

In my quest to drive traffic to my blog and to help others generate web traffic for their online campaigns , I've looked the the top keywords as defined by Wordtracker and listed them in my blog title as well as throughout this blog post. In addition, if this works, you can perhaps use this tip for your own online campaigns or blog posts.

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Anything Goes Marketing

NOVEMBER 29, 2006

Putting a time constraint works with selling products, it will definitely work with people accessing information that is informative and entertaining (I kick myself when I don't read each of the MarketingSherpa articles before they expire). Anyways, great concept HP - keep it up!

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Anything Goes Marketing

FEBRUARY 12, 2007

Whether or not this works is another thing but the site works as its entertaining, interactive and may hit those males who have a poor self-esteem problems. If Professor Stewart answers my comment, I'll donate some $50 to a charity of his choice (let's see if blogs really work!!). Old Spice is taking some blogging risks!

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Anything Goes Marketing

JUNE 24, 2007

The Know-How Exchange really works. Yes as it lists the "experts" that have accumulated the most points overall which is like a video games high scores that everyone is trying to beat. This post was more to get your mind thinking of the possible and how communities can work. Watch out A-Rod! This is really win win at its best.

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Anything Goes Marketing

AUGUST 19, 2006

As another best practice, you should test different subject lines to a subset of your list before sending out the complete email blast. Do you think this will work? If you're e-marketing strategy isn't working, you may need to take a step back and either get some help, get some new tools or do both. Did I miss anything?

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Anything Goes Marketing

SEPTEMBER 6, 2006

I know that I have a few posts on search tips that I plan to amalgamate these to one post and perhaps create a top 10 list on blog SEO tips that have worked for me (some day, some day). For example, if the topic is search marketing, see what comes up on your blog. You can also take a recent story and apply it to one of your blog posts.

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Anything Goes Marketing

SEPTEMBER 4, 2006

I've also added my most popular posts which demonstrates some of my best (or worst work). In addition, listing your credentials can add credibility to your blog focus. I work for Eloqua which is a leader in marketing automation software and I'm on the front lines of e-marketing on a daily basis. The trick is to use this!

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Anything Goes Marketing

OCTOBER 2, 2006

One way is to give out free IPods but this doesn't work anymore becuase everyone already and their dog has an IPod (PS - a future bloggy post will depict the sorry state of our nations hearing). Ok - so, how do you get more people to your site? Blogs of course silly rabbit! Good question.

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Anything Goes Marketing

JANUARY 25, 2007

If you're trying to grow your lists and get your name out there, how can your audience get enthused about your company or your product? The campaign worked as it not only tested the IT knowledge it sprinkled in other questions based on the interests of their target market including questions about Star Wars etc.

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Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

SEPTEMBER 28, 2006

It means that search marketing is working! For example, I was searching for vacations in Florida , I want to see a list of vacation packages on the landing page that I get to with "learn more" button regarding seeing Disney World or visiting the Florida Keys (here's a good example of a result I found based on this search).

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

JULY 20, 2007

In this case, the web form was very short and probably worked. PS: I want to apologize in advance to the companies listed above for spending their valuable marketing dollars and for my abusive click fraud. However, a web form may seem obtrusive to someone who just came in from a search engine.

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Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

OCTOBER 8, 2006

They used a combination of in-house and purchased lists. Revivio also concluded that they're work in establishing their brand through online and offline ads (eg: Forbes.com), paid search and newsletters aided the success of this campaign. PS - Hey Revivio - if you see this, I'll take a free stereo (Let's see how well Google works!).

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Case Study Case Studies B2B Marketing BtoB 100

Anything Goes Marketing

OCTOBER 11, 2006

3 links in an email is optimal number of a high clickthrough rate and text links fared better then image links (makes sense with more images being blocked these days) The top offers were a price discount or a free gift (hey, free Ipods still seem to work!) Open and clickthroughs were some of the best I've ever seen. Hope you enjoy these!

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

DECEMBER 17, 2007

What Sales Really Needs from Marketing: Jill Konrath over at Selling to Big Companies has been there and done that when it comes to working with sales and marketing teams. I highly recommend Brian's Lead Generation Blog.

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B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

OCTOBER 29, 2006

Customer support information Instructions on how to add your email address to their protected list Information on what type of emails they can expect and when. Try this out and see how it works. Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. I'm also available to do book reviews!

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